WooCommerce Push notifications have taken marketing growth towards different levels by impressive traffic engagement on the business websites, and mobile applications.
People don’t have time these days to go through their mails, or websites which makes it difficult for the business to attract users’ attention towards their product. For instance, due to irregular visitations on websites, users miss out on discount deals.
Now, what role does WordPress push notifications play in ensuring that the subscribers attain full advantage by signing up on your website? Why push notifications are gaining so much popularity, and how they can help boost traffic on websites.
Let’s discuss these questions in detail!
Description based on proven facts!
- Set your target and then push!
Imagine you are looking for shoes and you get push notifications about t-shirts? You will naturally ignore that. This means that every subscriber is different and you need to segment them according to their preferences. You can’t shoot arrows blindly.
Now how can you segment subscribers?
You can divide your subscribers based on their histories like their histories related to shopping, downloads, or their search history. This will make it easier for you to send accurate push notifications based on users’ requirements. Such segmented pop-up messages will bring traffic to your website.
- Drop the drip!
It is not possible to track every new visitor and keep up the engagement. However, you can follow the engagement process starting from the day the visitor subscribed to your website. This will create a pragmatic effect on your brand as you can robotize the whole process.
You can begin utilizing the Drip in push notifications. It lets a series of pop-ups reach your subscribers.
With the Drip campaign, you can keep your users engaged for a long time as the push notifications will keep on reminding them of your product, or services. This increases their visitations to the website and hence leads to increased traffic. With such consistent WordPress push notifications, you can also make your users aware of the new range of products, or offers and discounts.
With access to their purchase history, you can know your user’s needs and preferences and create a drip campaign accordingly.
- Sale in a flash!
There is some sale that lasts for 2-3 hours. During this limited sale period, a lot of traffic can be generated in a few hours only. WordPress Push Notification can make it happen very easily as all your subscribers will be sent multiple push notifications that will work as informers and reminders to go and shop like crazy. This will generate huge traffic in no time.
- Customize those pop-ups!
Customization is a delight for every soul as it makes them feel special and valuable. Now let’s take an example: a person is looking for a job in France and you send a WordPress push notification mentioning a list of jobs in America. Well, the push notification will have no value or effect on your traffic. Personalize those pop-up messages depending upon the geographical location.
You can also make push notifications look fun and interesting by adding emojis as they represent the idea behind the message. These emojis also trigger emotions and hence boost traffic on your website.
You can also customize the push notifications with the usage of the local language as people connect best with communication in their local language. This will help you develop a personal bond with your subscribers.
- Don’t underestimate the power of time!
You will have users from all over the world which implies that different time zones will result in one part of the world with active subscribers while the other part will be sleeping. So, if you will naturally receive low CTR if you will send push notifications to all.
The solution to this problem is choosing a subscriber time zone when you send pop-ups to your subscribers. This will let the notifications reach the subscribers according to their local time.
- Trigger them with a push!
It is a usual behavior of the users to go through the website, add items in the cart, and then forget about it, or browse through the website, and leave after some time without any action. A trigger push notification will help you resolve this common behavior in the users.
Every time a user does something like that the trigger push notification will become active and will work as a reminder to the users to come back or visit the website. This also influences traffic boost and also increases in conversions.
- It’s affordable!
Unlike conventional advertisements, you can send unlimited push notifications to your visitors. It does not require long text messages. You can advertise through images or one or two-liner phrases. It does not take a lot of your time and comparatively saves you money by sending thousands of these pop-ups in less duration and hence increase traffic on your website like crazy.
In a nutshell…
WooCommerce push notifications can help you flourish traffic on your website like crazy. All you need is accurate ways to approach your subscribers through WordPress push notifications.