What are Google Ads?
Google Ads is an online advertising service that can help you promote the products and/or services your business offers.
The ads can appear in different formats, and they can appear in different places, such as YouTube, Google, and any other sites on the internet. It allows you to target the right audience in the right places. It is easy to set up, and it is not that expensive.
How long will it take to see results with AdWords?
This depends on the type of business you operate, but, you can start seeing impressions on the first day of running the campaign. It can be difficult to say whether they will generate any leads.
To maximize the efforts of Google Ads, the keywords you use need to be relevant, and simple. For example, if you are a clothing shop for women, you can include keywords, such as ‘women clothing’.
How do Google Ads work?
Google Ads works by showing your ad when someone searches for a product or service you offer online. Google Ads can help you get more traffic to your website, so generating more sales leads!
You can select a goal at the start of the campaign. You can set your geographical area your want your campaign to be shown in. Lastly, you can set a budget cap and write your ad.
How much does Google Ads cost?
The cost of Google Ads depends on you and the budget you have set. It can work with pretty much any budget. You can go as low or as high as you would like. You are only charged when someone interacts with your ad.
This can be in the form of a website visit or a phone call to your business. There is no minimum spend requirement and no lengthy contracts. You can pause or stop your ads at any time.
What are the different types of Google Ads?
Google Ads has three main types of campaigns: search network campaigns, digital network campaigns, and video campaigns. Search network campaigns are in a text format, these usually show up on the top of the results page on Google when someone searches for a product or service similar to yours.
Display network campaigns are in an image form, usually appearing on websites and apps. Video campaigns appear on YouTube, before, during, or after a video.
How do I set up Google Ads?
You need to sign up for an account. Before you start creating your campaign, you will need to set your goal you want to achieve with the said campaign. To run a successful campaign online, you will need to research some keywords.
There are many tools online to help you with this. Make sure the campaign is tailored to your goal and include as many keywords as possible. But, make sure the campaign makes sense.
If you are struggling to set it up, or don’t have the time to set it up, there are many companies who can help with Google Adwords.