- Whether you are a new eCommerce brand or have been around for years, organic growth is always the goal. The best way to achieve this goal is by utilising methods such as SEO to increase your online presence and visibility. Let’s look at five ways to improve organic growth within an eCommerce brand with a particular focus on SEO.
- Quality Content
Quality content should be at the forefront of any organic growth strategy. Quality content is not only engaging and informative, but it can also help boost your website’s ranking on search engine results pages (SERPs). When creating content, make sure it is keyword-rich and contains relevant information that your target audience will find valuable. Additionally, pay attention to any backlinks that may appear in the content you create; link only to sources that are credible and trustworthy. This will help establish trust between you and your customers, who will return if they know they can rely on the information provided.
- Utilise Social Media Platforms
Social media platforms provide an excellent opportunity for brands to reach out to their target audience. Every platform has its unique features that can be used to engage with users and increase visibility for an eCommerce brand. For example, Instagram provides a great way for brands to showcase products and services through pictures, videos, and stories; Twitter allows brands to quickly respond to customer inquiries and complaints; Facebook enables businesses to run targeted ad campaigns; etc. Regardless of which platform you choose, make sure it aligns with your brand’s goals and objectives before investing time into building a presence there.
- Track Your Progress
Tracking progress is essential in determining how effective organic growth strategies are working within an eCommerce brand. It helps identify areas where improvements need to be made or where more effort needs to be put in for desired results to be achieved faster than originally planned out! Tracking progress also allows brands insight into what their target audience wants so they can adjust their marketing efforts accordingly – ultimately leading them towards success!
- Focus on Conversion Rate Optimisation (CRO)
CRO involves improving website design elements such as page layout and navigation to encourage visitors towards completing desired actions (e.g., making purchases). This could include using different call-to-action buttons or adding product reviews from customers which could potentially lead them down the sales funnel quicker than initially expected! By focusing on CRO tactics alongside other organic growth strategies like those mentioned earlier, brands have higher chances of achieving success within their respective markets!
- Leverage SEO Tactics
SEO tactics are essential for improving organic growth within an eCommerce brand because they help improve rankings on SERPs. Some common eCommerce SEO techniques include keyword research, creating quality content, optimising websites for speed and mobile friendliness, utilising meta tags/descriptions/keywords in titles/URLs/bodies of text, etc. By following these strategies consistently over time, you can ensure that your website appears higher up on SERPs when potential customers perform searches related to your products or services – thereby increasing the potential for more organic traffic coming through your website! t
How To Improve Organic Growth Through SEO
Now that we know why SEO matters for eCommerce brands, let’s look at some specific strategies that can help you improve organic growth within your business:
1) Utilise Long-Tail Keywords: Long-tail keywords are keywords that contain three or more words and are used by people who are looking for something very specific—such as “red dress size 10” versus just “dress.” Utilising long-tail keywords in titles, descriptions, and content on web pages helps ensure that customers can find exactly what they need quickly and easily which increases conversions and drives more sales.
2) Create Quality Content: Quality content—such as blog posts or videos—is essential when it comes to improving organic growth through SEO because it helps attract new visitors who may not have heard of your brand before but are now interested due to the content they found on your site. Quality content also helps build credibility for your brand as well as promote customer loyalty which both contributes positively towards increasing organic growth over time.
3) Optimise Your Site Structure & Navigation: A well-structured website with clear navigation makes it easier for customers to find what they need quickly which increases conversion rates but also improves rankings in SERPs since search engines favour websites that provide a great user experience. Ensure that all pages on your site are properly optimised so customers can easily navigate from one page to another without any issues or confusion which leads them closer towards making a purchase decision.
Growing organically online requires effort and dedication but the rewards are worth it if done correctly. From quality content creation that meets the needs of customers while boosting SERP rankings through leveraging social media tools like Instagram & Twitter coupled with tracking progress & CRO tactics – there are many ways an eCommerce Brand can optimise its online visibility & performance while improving its overall organic growth over time! With careful planning & execution following these strategies consistently – any business can realise success sooner rather than later! Good luck!