A good website is more than just a pretty design. It is the face of your organization that can help you sell the products and services to both local and foreign customers. However, in this busy world today, the attention span has reduced, and you have only a few seconds or maybe fractions of it to make an impression on your potential clients.
Even a moment’s lag can make them feel frustrated and leave without any activity, throwing all your efforts in vain. So, make sure you consider them in mind when writing the content and choosing the design. Here are some basic ways to help you enhance the usability of your website to keep the business going and ultimately reach its goal –
- Keep it Simple Yet Creative
Being ordinary is extraordinary these days. The best of your experiences come from simple things and not something that is over-complex. Anything that is a sensory overload fails. Hence, each of your web pages must highlight single (priority) area and by no means must contain different elements competing against each other. Choosing the right color scheme and font is also a part of this step.
- Create an Obvious Navigation
You may be excited to use some fancy characteristics, tricks, and pop-ups to surprise your users. But, if it messes up your navigation, it can be disastrous for your website. So, be on a safe route by adhering to established conventions that give an intuitive path to your users and navigate around your website easily. Don’t experiment with your menu or use with complicated links.
- Balance Visuals with Content
The audience today is interested less in content, and more in media. When they visit your website, they expect to see photos, videos, and other sorts of visual components which if missing can leave a not-so-good impression. Thus, make sure you use interesting and high-quality pictures to explain your message better. But don’t use too many or else you can end up overcrowding the website.
- Include Appropriate Call-to-Actions
Your customers need to be reminded and encouraged about what you wish them to do on each specific page. That means you guide them towards taking a decision. If you don’t do this, you can never have high conversion rates and sales. Therefore, during your website development and designing, add some clickable areas that drive the users for some action. Examples include ‘contact us’, ‘download now’, ‘get your free quote’, etc.
- Boost Loading Time
Visitors are in a hurry and cannot wait for a long time for a website to load. Generally, web developers and digital agencies recommend the loading time of three seconds or less. Any page that takes longer than that loses the customers’ attention. The bounce rate can go dramatically high due to this issue, so make sure you take measures to boost the speed and optimize it as per mobile users.