Instagram has become an immensely powerful platform for small businesses to flourish. The app does not show the inventory but process transactions within the Instagram app. Having a strong Instagram presence can result in some awesome advantages. There are thousands of small business owners who are building Instagram account to strengthen the brand, increase brand awareness, and exponentiate e-commerce sales. Here are some of the proven tips that small businesses should execute to grow online.
Instagram shopping and Checkout feature
If you have an eCommerce store and your success is reliant upon the selling of products then you must consider using Instagram’s shopping feature. Instagram unveiled this feature that has enabling brands to tag products on feed posts. You can also use the Instagram shop discovery tab on the profile to show the stock images. Thanks to the Instagram Checkout process that has streamlined the whole process as customers complete the payment process without leaving the Instagram account.
However, Instagram checkout and shopping for the creator is being tested by a limited number of brands and influencers.
Link Website’s URL in Bio
To drive traffic to your website it is super easy to leave your website’s link to your Instagram profile. It is one of the easiest ways to drive traffic. Put a link to your bio and people who are attracted by the feed will consider checking out your link that eventually increases your website traffic.
It is always difficult for startups to get a few hundred followers and therefore it is recommendable to that will increase the exposure and also amp your credibility on the platform.
Gift cards and Food orders
Have you heard about the gift cards? It is a new way to sell redeemable vouchers on Instagram. This is available as a profile button or a new sticker. These features can be utilized to place orders through Chownow, Ubereats, Seamless, Postmates, and more.
IGTV’s importance in bettering your Instagram game is not deniable. Brands should understand how important it is to utilize IGTV to engage and attract the audience. You can use IGTV to show behind the scenes, or how your product is being made. The best part is, IGTV videos support clickable links that make it super easy for viewers to discover and click the product you have been talking about in your video.
Instagram Poll, Quiz and Countdown Stickers to engage and collect feedback
Instagram always keeps rolling out new story stickers but some are purposely designed for businesses to engage and collect customer feedback. The poll, Quiz, and Countdown stickers are some of the best stickers that give you a great chance to interact and inform your customer about anything exciting about products or sales. Especially, countdown features make the launching of a new product more exciting.
Instagram Stories Highlight
Instagram stories highlight can extend the typical timing of stories and make it stick to your profile for as long as you want. It is good to set those stories as your Instagram story highlight that can result in more conversion for your brand. These highlights also play a crucial part in strengthening your visual brand on Instagram.
Instagram is one of the widely used social media platforms. There are thousands of small businesses that have gained massive success by beefing up their existing Instagram strategy. Instagram is undoubtedly a big blessing for small businesses and can help them attract many potential clients.