YouTube is currently one of the most popular marketing platforms for businesses looking to grow their brand awareness.
However, to realize success in YouTube marketing, there are several tips and tricks you need to keep in mind in order to do it right and secure those elusive views.
Below are some great YouTube marketing tips to help improve your campaign:
Make Use of Keywords and Call to Actions (CTAs)
YouTube is arguably the largest and most popular video-sharing platform, and thanks to this, it is widely considered a search engine for videos. And considering the fact that this site is owned by Google, it has enhanced search capabilities; thus, it is imperative that you always include keywords in your video tags and description.
During the video upload process, there is an option that lets you tag your video with commonly searched keywords that will enable users to easily find your video when they perform a search on the site. For example, if your business deals with flowers, and you post a video on the types of flowers that people should use during the summer seasons, make sure that you include tags like #summerwedding, #wedding flowers, and others along those lines. Also, consider tagging the video with the featured flower species to expand the reach and the target audience.
You should also add a hearty call to action at the end of the video and in the description section. Use actionable verbs like subscribe, follow, like, visit the link, and so on. As you might have noticed, all experienced and popular YouTubers always put a call to action such as ‘like, subscribe, and turn on the notification bell’, and ‘buy the merch, link in the description’ at the end of their videos.
Here are some examples of useful CTAs for YouTube:
– Subscribe for more amazing videos
– Follow us on social media
– Contact us today on (phone number or email)
It is also highly recommended to include links to your website or social media profiles on the description box. This enables interested viewers to follow and visit directly from YouTube. You should also consider including them in the about section of your channel.
Going Viral Should Not Be Your Driving Factor
While viral videos greatly help to make headlines and generate publicity for your brand, you shouldn’t make going viral the main purpose of your videos. Videos that naturally go viral are special and distinct. However, content that is clearly designed to attract publicity loses its special factor.
Rather, you should focus on creating videos that are useful to your brand and consumers and emphasize quality and relevance. Don’t concentrate on the number of views that you are likely to get. This is often why people
Even though views are important, it is more beneficial to establish a loyal audience by uploading creative content. While you may occasionally come up with an awesome idea that ends up going viral on social media, you shouldn’t worry yourself over those that don’t. After all, gaining steady organic growth is much more beneficial in the long-term than a one-hit-wonder.
Establish a Tone and Style for Your Channel
Even before you start posting clips on YouTube, it is crucial that you take some time to decide on the tone and style of your content. Having a consistent style as well as tone in all your videos helps to portray professionalism and enhances the overall watching experience.
You need to brainstorm answers to questions like:
– How do I want to start and end my videos?
– What is my target audience and demographic?
– What will mybe?
– Should my videos have some comedic value?
– Should I personally create the content, or is it better to hire a videographer?
– What types of videos do I aspire to post?
– Should I use actors or staff members in the videos?
– What kind of tone do I want to portray? Hip and friendly or Sleek and professional?
– Will I be bringing guest content creators? Is there an influencer or YouTube personality that I would want to collab with?
By answering these questions, you will be able to choose a style and tone that will eventually help you grow a loyal fanbase.
Avoid Mixing Corporate and Consumer Content
When creating YouTube videos, it may seem like a great idea to gear some videos towards your potential customers and others towards a corporate market. The main problem with this is that it creates dissonance, making your channel seem awkward and disjointed. People who frequently view your videos will start getting frustrated with your channel if they constantly find themselves clicking on a video only to find out that the video wasn’t meant for them.
The best way to handle this is to create two separate channels to target these two different entities; the consumers and the corporate partners. While this may potentially lower your views, it will help to maintain consistency and effectiveness in your message delivery to both groups.
In addition, considering that people perform searches for particular videos on YouTube, separating the two will make it easier for them to find exactly what they are looking for.
Incorporate Different Kinds of Videos
One amazing thing about YouTube is that it offers you the opportunity to upload any type of video you want. This site is all about innovation and creativity, and the potential is limitless. With this in mind, you should consider incorporating different video formats and series in your marketing campaign and then purchase YouTube views to improve your chances of people viewing the video. Here are some great video ideas:
– Useful how-to clips that help consumers learn how to effectively utilize your product or perform tasks related to the service you offer.
– Customer testimonials
– Upload unboxing videos to showcase your new products and draw attention to a certain product.
– Video tours of your company offices and buildings
– Utilize the platform’s live stream feature to broadcast corporate events
– Q&A videos with staff members using comments from followers and subscribers
– Collabs with popular YouTube personalities and influencers
– Commercials and adverts for upcoming offers, products, and services.
– Upload interviews of one staff member per month regarding their experience working for your company and things they like about your culture.
– Turn blog posts into videos for YouTube. For example, why not give a demonstration of ‘Top ways to clean your roof during summer’ in a video?
– Include workplace highlight clips, for example, one showing that year’s office Christmas and Halloween decorations.
There are endless ideas on the types of videos you can create.
Video is quickly becoming one of the biggest and most successful forms of marketing. Thus, to stay ahead of the game, creating and maintaining a YouTube channel for your audience and consumers is imperative.