Prasham is India’s first AI-powered feedback engine that collects real opinions from real Indians. What do customers think? What do viewers think? What do the youth think? What do women think? What do voters think? What do Indians think? You can get all your answers from your real target audience. You no longer have to make big decisions based entirely on one’s intuition or in isolation, nor do you have to be told by self-styled pundits on what people think.
If you’re thinking of creating a survey to gather opinions or to make decisions, we have good news: you’ve already taken the first step of acknowledging that there’s room for improvement! No matter how good a study you have conducted, outside feedback is an invaluable source of information for rooting out issues that you may not be aware of. Feedback from surveys can provide you with a fresh perspective and allow you to successfully adjust your approach to the issue at hand.
Aside from conducting a survey online, the easiest way to do so is through your company IVR. An IVR survey involves a series of pre-recorded questions that prompts users to provide a response by either speaking or pressing a digit on their phone’s keypad. IVR surveys can be administered to volunteers who call specifically to participate (inbound IVR survey) or immediately after a call with a company representative (post-call IVR survey). The recorded nature of IVR surveys ensures that each caller hears the same question and possible answers the same exact way, as opposed to listening to an agent reading out a questionnaire and taking note of caller responses. It leads to more accurate results, saves time on analysis, and minimises human error and response bias (respondents are more likely to answer honestly).
The current methods of opinion gathering that are being deployed are either unrepresentative of the real India (online surveys) or are very time consuming (door-to-door surveys) or very expensive (market research) or opaque (media polls). Prashnam solves all these problems with a tool anyone can use.
Table of Contents
The Prashnam Advantage:
Scientific Sampling
Because of the size and depth of its database, Prashnam can ensure stratified, random sampling that yields a true representation of the population.
Fast
Prashnam uses telephonic technology with an artificial intelligence engine to solicit hundreds of thousands of opinions in hours, rather than weeks.
Affordable
Our vision is to be the Google of opinion gathering. Just as Google democratised research, Prashnam will make opinion gathering of Indians affordable to all.
Use Cases:
Corporates
- Find out how the brand is doing in a region
- Ask people about a new product idea
- Measure brand value
Media
- Get feedback from viewers rather than just anchor or guests
Economists And Policy Makers
- Consumer confidence
- Inflation expectations
- Employment
Researchers / Academics
- Empirical research on any subject
Politicians
- What are voters thinking on an issue?
- Who will win in an election?
Sales Leaders
- Get accurate sales forecasts directly from your frontline staff
- Get feedback from the work force on new products
Prashnam’s product and tech team is led by Chirag Patnaik who looks at the entire product and technology stack.
Bringing the voice of people directly, like through Prashnam, provides you with a roadmap to understand your target audience better. This clarity then allows you to better serve their needs, in turn, achieve desired results. Don’t let their voices go unheard.
Connect with the Chirag Patnaik ↓
Instagram : https://www.instagram.com/chiragpatnaik/
Angel List https://angel.co/u/chiragpatnaik
Twitter: https://twitter.com/chirag
Muck Rack: https://muckrack.com/chirag
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