Everything You Need to Know About Starting a Business Podcast

Did you know that The Ezra Klein Show is considered one of the best podcasts to come out this year?

One of the most effective ways for small businesses to stick out from the crowd is by starting a podcast. With life being so busy for most people, more and more potential customers are listening to podcasts on the go.

Are you wondering how you can make one? Keep reading to learn everything you need to know about starting a business podcast.

A Reliable Microphone

When it comes to starting a podcast, you can’t skimp on a high-quality microphone. This is the number-one tool for the job, so it’s important to purchase something that is at least semi-professional.

The best microphones will be able to pick up your voice as clearly as possible while also canceling out extra noise. You’ll want it to have a USB connection so you can record directly to your computer.

The Right Software

Having modern software is one of the most crucial tips for starting a podcast. Adobe Audition, Audacity, and Descript are all great options to choose from. In fact, Descript is probably the most user-friendly program for people without editing experience.

Figuring out how to use the software can be the biggest challenge, which is why you should seek the help of top podcast producers.

A Dedicated Recording Area

If you’re still wondering how to start a podcast, then don’t forget to create an area that’s perfect for recording. Even with the best microphone, you’ll still have problems with the audio if you don’t take the proper measures.

It’s best to stay away from windows and go to a room that has plenty of items on the walls. This will prevent your voice from echoing and from outside noises interfering with your audio. You can also place foam material on the walls for an even crisper sound.

Quality Over Quantity

In order to gain a loyal following, you’ll have to create videos on a regular basis. However, it’s important to maintain the quality of each episode. If the quality slips, then you can expect to lose listeners.

Depending on how much time and resources you have, you should aim for at least one episode every two weeks, if not once a week.

Make The Podcast Widely Available

There are a lot of different platforms out there, from iTunes to Spotify.

To reach the widest number of people, you should ensure that your podcast can be found on all of them.

Starting a Business Podcast Is Worthwhile

Now that you’ve learned everything you need to know about starting a business podcast, you can reach hundreds, if not thousands, of listeners. The most important way to boost the success of your business is by getting the word out there.

There’s always a ton more to learn when it comes to business strategy and technology. For all the latest tips, tricks, and hacks, bookmark our site and be sure to check in every chance you get.