Porsche has built some of the best luxury sports cars globally for more than the last 80 years, and mostly all of Porche’s models have had the same timeless design on their hoods. All Porsche models are known for their luxurious amenities and high-performance engines, and they all, of course, have the iconic Porsche brand and logo.
The Porsche emblem is iconic and has remained the same for almost 60 years, inspiring many businesses since then to invest in the best business logo generator.
So, if you are wondering about the history of the Porsche emblem, where did the German vehicle company get this exceptional logo? So, don’t stop and keep reading to find out everything you need to know about Porche Logo!
The History of Porche Logo
The Porsche logo was inspired by the coat of arms of the Free People’s State of Württemberg, which is why it’s in the shape of a crest — in keeping with Württemberg-Baden traditions. Stuttgart, the capital of the state of Württemberg, was home to Porsche’s headquarters.
Following the formation of West Germany in 1952, the states of Württemberg-Baden and Württemberg-Hohenzollern merged to establish the Federal State of Baden-Württemberg. Porsche’s emblem is based on the old Württemberg coat of arms, part of German history.
The Creation of Porche Logo
While the exact date of the creation of the Porche Logo is unknown, Americans believe it was drawn on a napkin by Ferdinand Porsche’s son, Ferry, over a meal with Max Hoffman, the American Porsche distributor. On the other hand, Germans claim that engineer Franz Xaver Reimpiess developed the crest.
Regardless of its roots, the Porsche logo was first introduced to the American market in 1952. It has become a well-known symbol of elegance and power in the automotive industry.
Porche Logo Design
“Which animal is on the Porsche logo?” is one of the most often asked inquiries concerning the Porsche crest. The Porsche emblem, as previously said, pays homage to Stuttgart, where Porsche’s headquarters are located. Stuttgart, in southwest Germany, was established on the site of a horse-breeding farm.
Stuttgart’s municipal seal featured horses, which inspired Porsche to make a black horse the focus of their emblem, which symbolizes power and the Stuttgart seal. The antlers and black and red lines on the design were also inspired by the state seal of Württemberg, as the state colors are red and black. Swabia, the Porsche family’s second home, was also recognized in the Porsche logo design.
The Meaning of Porche Emblem
The Porsche logo resembles a coat of arms and has been widely imitated by Ferruccio Lamborghini, was inspired by two designs. First, Stuttgart’s coat of arms, commonly known as its city seal, features a rearing black horse in the center, which has had horses in its designs since the 14th century.
Porsche sees the wild beast as a reflection of the firm’s forward-thrusting might, not merely as a nod to where the company was founded and resurrected after hiding in Gmund during WWII. As a result, Porsche’s horse is slightly more active with slimmer legs, an elevated head, and flowing hair. The antlers and red/black stripes are based on the Württemberg state crest, where Stuttgart is located.
In 60 years, not much has changed save for the smoothing out of some edges. The original crests, hand-made in Germany, are still available through Porsche outlets. In addition, throughout the long history of the Porsche brand, the business logo has been updated multiple times.
However, the alterations were mostly cosmetic and not very substantial. Particularly, the horse was altered every time. That’s why Porche has inspired many businesses today to have their business logo generator.
Porche Emblem Today
The emblem that the entire world recognizes today is made up of a golden crest with four segments and a smaller crest in the middle. The wordmark is written in modern black sans-serif at the top of the crest. The upper left and bottom right parts of the emblem contain three antlers, while the upper right and bottom left segments have burgundy and black stripes, which are also drawn from Wurttemberg heraldry.
The Porche emblem smaller crest displays a black horse with a delicate “Stuttgart” lettering in sans-serif above it in the center. A new text-based logo was established for the brand in 1963. This logotype can stand alone or be layered over the elaborate gold emblem. With clean, smooth lines that are slightly extended and flattened, the unique sans-serif typeface of all-caps wordmark appears powerful and confident.