In the modern age, having a website is crucial for any business regardless of age or size. If you want to bring in new customers and establish yourself as a competitive brand, you’re going to need to revisit your online presence.
Why is this the case? Research has found that up to 80% of consumers will research a business online before deciding whether or not to buy that business’s product or service. If your website doesn’t make a strong first impression, you’re going to lose potential customers.
Today, we’re going to look at every website element you should consider when building or revamping your website.
Read on to learn everything you need to know in this easy-to-follow guide on website design elements.
Intuitive Website Navigation
Some of the website elements we’re going to discuss can be a bit technical, so we’ll cut to the chase. If you need to revamp your website, we recommend outsourcing that work to the professionals. This website design service can tackle every website element on our list so you can focus on the big picture.
That said, let’s dive right in: the first major element you need to focus on is navigation. Curious consumers shouldn’t have to dig through a labyrinth of pages to find your products or contact information. Your navigation bar should appear at the top of every page and provide clear, designated links to everything from your products or services to your FAQs.
Consistent and Branded Web Design
When creating the aesthetic design for your website, you want to keep your own brand in mind every step of the way. Things like your logo should inform the fonts and color scheme you use. Your logo should also be prominently featured on every page to build brand recognition.
If your website is slow, you’re going to lose the attention of potential customers quickly. It should take no more than a few seconds to navigate from one page to another and the content on each page should load smoothly and efficiently. If your website is slow, you may be using an outdated website host, outdated plugins, and more.
Search Engine Optimized Content
Organic traffic is a major driver of online success for small businesses and refers to the views generated from search engine use. SEO is the practice of utilizing common keywords consumers use when looking for answers via a search engine. By incorporating these high-traffic keywords into your content–from blog posts to product listings–you can rank better in popular search engines like Google and increase your organic traffic.
Effective Calls to Action
When you’re putting together a website for a business or subscription-based blog, you should always have calls to action in mind. Calls to action can include encouraging viewers to sign up for your email-based newsletter, purchase a product or service, or contact you for more information. You’re going to want to test out different calls to action and you want to ensure that they make sense and generate positive results.
Those same consumers who want to visit your website before giving you their money are likely going to look at customer reviews and testimonials, as well. There are plenty of online databases where customers can leave reviews that are beyond your control, including Yelp and Google. By creating a testimonial page on your own website, you can focus on the positive and ensure that potential customers will, too.
We always encourage businesses to create an “About Us” page on their website because it gives you the chance to tell your story. Many consumers like to feel connected to the businesses they rely on, and good storytelling is a way to build that connection.
On your “About Us” page, consider including information like:
- How long you’ve been in business
- Whether or not you’re family-owned and operated
- What drew you to this line of work
In the end, you want to create an “About” page that is both concise and unique.
Inventory of Products or Services
Let’s not forget the biggest reasons a consumer will visit your website before visiting you in person. First, they want to make sure you offer what they need. Second, they want to get a sense of your pricing.
Keeping a clear and searchable inventory of your products or services is a great way to satisfy that curiosity. If the price of your services varies based on the specifics of each job, offer free estimates. The more transparent you can be about pricing, the more a potential customer is going to trust you.
Having an FAQs (frequently asked questions) section isn’t necessary, but it can be helpful. Questions you can cover in this section include:
- What is your return or refund policy?
- What are your hours of operation?
- How fast is your shipping?
- How quickly can you complete a service?
Remember, consumers in the digital age tend to want instant gratification. The more questions you can answer right away (as opposed to answering questions via a hotline or email), the happier consumers will be.
Finally, every website should have an easy-to-find contact page. More and more businesses are starting to include their contact information at the bottom of their homepage and while this may reduce the clutter in your navigation bar, we don’t recommend it. On your contact page, be sure to include:
- The address (or addresses) of your brick and mortar location(s)
- Your email or online messaging form
- Your phone number
- Your hours of operation
Hit Every Website Element and Boost Your Business
Your website is often the gateway to your business for potential customers. Now is a great time to work with a website design service to ensure that your website includes every website element on this list. You’ll see the benefits of revamping your website almost immediately.
Looking for more tips and tricks to boost your business or turn your ideas into a lucrative reality? Take a look around for the content you need to do exactly that.