Essential Understanding of A/B Testing

A/B testing is the method of testing two different versions of a webpage or other marketing assets and picking the best one depending on the comparison.

If you know which version performs better, then it will be easy to evaluate your sales funnel and selecting the right marketing strategy for your customers.

Why it matters?

To elaborate this point let’s take an example, if you designed two versions of a landing page and confused which one to select finally. In this purpose A/B testing can help you by finding the better one by analyzing performance, clicks, traffic of the both pages. 

In this blog we will be discussing about 5 elements for A/B testing and 5 tools to perform the test.

Top Seven Elements to A/B Test?

1. Headlines and Texts 

Headline grabs the attention of a user the most. This is the first thing a user notice when they come to your page. A catchy headline can increase your CTR.

Your button text or anchor text is the next thing that matters the most. It is proven that a customize button text always gets more clicks than the default ones like “click here”.

2. Videos, Images and Audio

You can’t reach to your every targeted customer by using only textual content. So, you must need to use video, image or audio contents. 

You need A/B testing to select best among them like which video you should use in your landing page that grab user’s attention or which infographic you should use, the longer one or the shortest one.

Evan an image that is pointing to your headline can increase the clicking rate.

3. CTAs (Call to Action)

Using a call-to-action buttons properly is one of the most important things to entice the reader. A small text or the button color has an impact on the conversion rate.

Hubspot ran a test on 2000 random visitors with 2 different colors call to action button Red and Green. 21% more people clicks on the red button than the green button.  

Don’t make too many changes together, otherwise you can’t understand which things are performing better.

4. Email Subject line

This is the first thing your subscribers notice when they received an email. It has a direct impact on email opening rates. According a statistic on an average 21.33% people open the email. This percentage is generally low. So, don’t let your email end up at the trash bin.

By A/B testing you can pick the best subject like that attracts more people to open the email.

5. Product Description

In eCommerce it is one of the vital things to rank a product. People like small and compact description, but some products needs a lengthy description to completely describe the product. Other factors of a product description that matters are small paragraphs, bullet format. 

To know which type of description is boosting rank or increasing CTR you may run a A/B test.

5 Tools for Running A/B test:

1. Google Analytics and Google Optimize: 

Using the platform of Google gives us an edge over the other A/B testing tools. With the huge data, free of cost, and the top-notch technical expertise at hand, Google Analytics has proven to boost sales. With the free version incorporating some of the coolest features, the only downside can be too much technicality of the platform. If you got the right skillful people, Google Analytics can shoot up your business!

2. Optimizely:

What makes this one of the coolest CRO tools is the ease with which it can be used. Making it land in the higher price range, Optimizely is used mostly at an enterprise level, so you might not get any bargain. Making it simpler even for the layman to use, Optimizely ranks second on our list

3. VWO:

If Optimizely has just been beyond your budget, look no further than VWO. With the features as cool as Optimizely, VWO comes along with the best in house features like A/B Testing, Multivariate Testing, smart widgets, and many more. With the coolest targeting options available, you can now get the best prospects at an affordable price. 

4. ZOHO Page Sense: 

With prices starting from as cheap as $17/month, the scalable and ultra-affordable A/B testing platform is among the best. With visual editors, heat maps, and funnel analysis, along with the coolest personalization tricks, it is the best optimization tool at a budget-friendly price. 

5. Leadformly: 

What make this unique are the finer aspects of the WebPages that can be tested out using this! You can test the WebPages, and dig out some of the coolest insights from this tool. Available at the cheapest price, with unique features, it is not just restricted to A/B testing. Spam filter and conditional logic are two of the coolest aspects that make it one of the best!