Enhancing Employer Branding to Recruit Top Talent

The reputation of your company and its employer brand are two of the key ways that you will draw in employees that are highly experienced and skilled in their work. You will need both of these things in place to be able to get the right new hires for your open positions. When you do not have an employer branding strategy in place, most top candidates will be hired by other companies.

There are a few ways that you can greatly improve your employer branding and you should consider these items a must-do if you want to get skilled new employees to apply for each of your jobs. Top talent will not be likely to be interested in your open job positions if you cannot offer them proof of the value that you can offer to them.

If you are ready to learn more about enhancing your employer branding to recruit top talent, you need to read on!

Improving your Employer Branding to Attract Top Talent

1.       Make Your Message Clear

You will want job candidates to get an authentic message from you that tells them what they can expect when they are hired. The more genuine and inviting you seem, the more likely you will be to attract quality talent to your open positions. You will also need to be sure that the culture and values of your organization shine through in this message.

The messaging that you are using in job posts, interview invites and other forms of outreach are critical to the success of your hiring processes. You will want potential new hires to be able to tell what you are about right away so that they will be excited to apply to your open jobs without a second thought.

2.       Take Care of Your Culture

The culture of your company is directly connected with your employee’s experiences working for you and with the reputation of your business. You will want to take the time to maintain and promote a culture that is welcoming and nurturing if you want people to be attracted to your jobs. You might be surprised at just how much damage bad reviews of your company can do to the hiring process.

If you want to avoid those bad reviews and make sure that everyone who works for you is happy in their jobs, you need to take care of your culture. This also includes inclusion and sensitivity and you cannot neglect these factors while you are considering culture changes and improvements. Making sure that everyone feels welcome, like they matter, and like their voice is heard can make a big difference in the reputation and the branding of your company.

3.       Consider Perception

You can actually use the reviews that employees who have quit working for have left on sites like Glassdoor as a means to make improvements in your culture and business branding. Many people use these reviews to make their decision about working for a company, so you want these reviews to be positive for the most part. This means that you need to look at the negative reviews with a critical eye.

If you can learn from bad reviews that have been left by former employees, you can make your culture better, improve workflow bottlenecks and frustrations and help retain key employees for longer. Perception is everything when job seekers are looking at accepting a job offer from you. You need to be sure that your company is ranking well and is well-thought-of if you want to draw in top talent.

4.       Prioritize Technology

You will need to be sure that you are willing and able to use all of the technology that you need to connect with busy people who are probably in high demand. Technology can make it possible to interview people anywhere in the world and you should have no issues connecting with any of your candidates readily and through their preferred method of outreach.

When you neglect technology, you make things harder for potential hires and you look like a company that does not have the right technology to make workdays easy and streamlined. Highly skilled candidates will not be likely to have patience with these kinds of technical issues and will likely write off your business as soon as they run into this kind of issue. Remember that technology can pave the way to seeking the best of the best for your open positions and you should leverage it for all that it’s worth to make recruiting easier.

5.       Utilize Storytelling

You will want to be sure that you deliver the right information about your company to potential candidates as soon as you schedule them for an interview. Having branded videos and information that can be delivered to job seekers with their interview notification can help to sell them on the job you are offering well before the interview.

Just like when you are making a promotional video for consumers, your promotional videos or documents need to show what is exciting and forward-thinking about your company. You will want those who are job hunting to be really excited about working for you and you can create this energy just by delivering quality materials to candidates about the things that you can offer to them.

Improving Employer Branding Can Draw in the Best Talent

If you have been struggling to get the right people to apply to your open positions, your employer branding might be the problem. You need to make sure that you are delivering information to potential candidates that let them know that they will be valued, invested in, and welcomed into your organization. You will also want to be sure that you work on any culture issues that you have identified so that you can resolve issues that might lead to angry reviews from current employees or former employees when they leave.

Caring for your current employees is just as important as crafting the right branding message to attract new talent. Your culture and your branding strategy go hand in hand to help you to find the best people for your available jobs.