Building Trust Is Paramount For A New Brand
Customers, more often than not, buy products and services from companies they know and recognize as being trustworthy. Now, how will you get out of your cloak of invisibility and start building trust for your business during its early stages?
Here are some more tips to help establish your early marketing efforts.
Craft Your Brand Story First
Before you go out into the world to promote your business, you need to start with a clearly defined brand story that communicates why your brand exists (commonly referred to as “What’s your why?”, what you do fundamentally for your clients, and why you are different or better than your competition so you can stand out from the crowd.
If you are struggling to craft your brand story you could consider engaging a 3rd party to facilitate a branding workshop to guide you through the process.
Networking & Collaborative Marketing
Building a network with other strategically aligned companies helps in expanding your reach to your targeted audience through collaborative or co-branded marketing efforts. By partnering with other agencies in this way, it can help you attract a larger audience by synergizing your efforts into the market more efficiently using your joint resources.
Social Media Influencer Marketing
Ask any successful digital marketing agency and they’ll say that social media is undeniably one of the best platforms to market your product. With the new wave of influencer marketing, there are now so many new opportunities to reach niche audiences on social media. Short video clips, collaborations, and shoutouts from these influencers can greatly strengthen your brand awareness and recognition, especially to potential new audiences and demographics. Online influencers already have a well-established audience that trusts them so if they endorse a product, their audience will gravitate towards it too.
Word of the Mouth
Another good strategy in building your brand is investing in good customer service. You will be surprised at how effective word of mouth can be for your brand’s public awareness. Many successful businesses have built their entire customer base with this strategy.
Expect that customers who try your brand for the first time will be very observant with not only just how good the product is but also meets the expectations of the first impression the customer is having with your brand.
Another way to help with word-of-mouth referrals is getting positive testimonials from customers that can help you build the trust of other potential customers and spark curiosity to try your product with this strategy often referred to as “social proofing.”
Give It Away
Customers generally adore free content that adds value in some wa.! Especially if your business is just getting started, it is a terrific idea to produce this value-added content that you offer for free on your website’s blog, social media accounts, or even in person during a meeting or presentation.
When people learn something from you they will often attach that valuable lesson learned to the person or brand that created it which can help raise your brand awareness. This content is often more likely to be shared with others and has the potential to go “viral” among your target audience which would be a real boon for a new and growing business. A website design company can help you make sure that these efforts are done in such a way as to maximize the value of the content you are giving away. For example, they can help ensure your website is properly optimized so that your content has a better chance of ranking higher on Google and attracting more of your potential clients.
In closing just remember this fundamental rule of marketing. The more people who see and remember your brand message, the more likely it is that they will consider using your services in the future. Whereas if a person has no idea your brand even exists you’ll have a real hard time winning customers over your competition who may be more well known.