The increasing buzz in digital marketing has made it necessary for businesses to stay ahead of emerging marketing trends. Today marketers can no longer ignore or rely on old marketing methods because consumer behaviors and interest rely heavily on fast-evolving technology. Therefore, any business looking at staying competitive online in the digital markeplace must be able to embrace the ever-changing digital marketing.
Voice Searches
Voice-activated voice assistants searches such as Siri and Alexa have made it possible to purchase and search products online without typing. The Important thing for marketers to keep in mind is that the searches done by speaking are different from those done by typing. Voice searches are conversational, longer, and are more likely to be in the form of a question. Ensuring that your written content contains keywords that capture the questions that people ask on Siri and Alexa can help increase a business’s visibility on this digital marketing trend.
Video marketing
Video marketing is no longer an option. The power of a video, especially when trying to get your products and services purchased, goes far beyond that of written content. More and more people are glued to their smartphones, watching and sharing videos more than ever. In the process, they are learning and gathering more information about different brands. The truth about video marketing is that it’s highly effective, especially if it’s a live stream with a marketing influencer who interacts directly with the audience.
Progressive Web design and Apps
The number of people using smartphones has skyrocketed over the past couple of years, and it’s expected to go on increasing in the years to come. To capture these potential consumers’ attention, an online marketplace with great web design and app allows people to see what you are selling. The use of mobile apps has heightened, and with time it may replace standard computers completely. For a marketer coming up with a great mobile app design that is both progressive and adaptive should be a priority.
Visual Search
Forget about typing queries on Google. With visual search, the user uploads an image to access information about the item. When a user uploads a picture of a product, the search returns information with similar products and how or where they can get them. Among the search tools that use a camera as a search bar include Pinterest Lens and Google Lens. Adding high-quality images that contain descriptive keywords can help a marketer tap into the image search marketing trend. You can also advertise on platforms such as Pinterest to benefit from the increased search result.
Personalized Email
Email is still an effective channel of communication for billions of people.
With people using it for academic, legal, industrial, commercial, and personal purposes, it’s clear that email is not going away soon. As such, marketers will continue striving to utilize it.
However, evolution has taken place in email marketing, and generic emails are not as useful as used to be. Currently personalization is what makes email marketing tick. Personalized emails are quite often the final trigger that motivates a buyer to act.
Artificial intelligence
AI is no longer a movie fiction but the key to digital transformation. AI can be used by marketers to automatically categorize their goods, improve quality, and show product recommendations based on the consumer’s search history. Ai can help revolutionize the marketing place by targeting consumers based on their browsing needs to predict their needs and behavior efficiently.
Omnichannel marketing
This critical marketing trend involves using multiple marketing platforms, including social media, apps, emails, and website blogs. The process allows a business to connect with its customers on digital touchpoints for better and more compelling user experience. A marketer should seek to deliver a consistent brand message on all channels to improve customer engagement.
Conclusion
The emerging trends in the digital marketplace provide all kinds of advantages and benefits for increasing sales. The key to fully optimizing digital marketing benefits is by keeping tabs on the constantly changing digital trends.
