Starting a business is challenging, but that’s not the most challenging part of business ownership. Most entrepreneurs agree that scaling a business is usually a big challenge.
Some businesses may have issues securing financing, but the good news is that many lenders are willing to lend money to thriving businesses. The biggest challenge is attracting and retaining customers.
Securing and maintaining customers is the key to business success. While the one-off customer is appreciated, every business owner wants every customer to come back in the future, bring more customers, and spend more money on their business.
But how exactly can a business achieve these objectives? Well, Elijah Norton of Veritas Global Protection recently offered some fantastic insights on how to grow a business.
The Secret is Customer Service
According to Elijah Norton, the success of Veritas Global Protection can be attributed to the company’s attention to customer experiences. The quality of service a customer experiences in a business will determine whether or not they’ll return.
By ensuring customers had the best possible vehicle protection plans, Veritas Global Protection received many positive reviews, a lot of testimonials, and consistently high ratings. However, the company did not stop there.
Elijah Norton made sure the customer service team was responsive. When customers call Veritas with complaints or to ask for information, there is always a team on standby to answer calls and reply to emails. Consumers hate being ignored. They have the money to spend and the power to choose.
Shifting Loyalties
Loyal customers can shift their loyalty to other businesses if they have a terrible experience. Elijah Norton ensures that every member of staff from the top to the bottom of the company structure understands the importance of customer service.
It’s important to note that it is not just poor customer service that can make customers shift their loyalties. If customers are given a chance to sample what other firms are offering, they may discover something better and change their loyalties.
Therefore, business owners should seek to close loopholes by offering exceptional products and services, engaging their customers on social media, running special sales, and giving them promotional merchandise.
The Importance of Building a Good Reputation
Customers are only loyal to brands that have an excellent reputation. You may offer the best products and services, but if your reputation is not decent enough, your customers will not want to associate with you. When you focus on customer service, you will have a long list of happy clients who will say many nice things about your business.
Elijah Norton says that a good reputation allows your business to grow through word of mouth. Please note that consumers trust each other, so whatever information they get from other consumers is considered reliable.
In addition to increasing revenues and helping the business grow through word-of-mouth marketing, a good reputation will also attract better partners, investors, and employees. You can achieve all these by focusing on customer service.
Edging Out the Competition
It can be challenging to grow your business in a highly competitive environment. 90% of customers will go to the competition if they offer better products and services.
That is why every business owner must be wary of the competition. The best way to ensure you don’t lose customers is to satisfy them. Customer satisfaction is the key to success.
Always Innovate
When Elijah Norton was starting at Veritas Global Protection, there was a massive gap in the industry and a lot of competition. By constantly innovating, Elijah Norton and Veritas Global Protection have come up with new products to meet the unique needs of consumers.
For instance, Veritas was among the first companies to offer vehicle protection plans for electric vehicles. Most firms had a vehicle protection plan for hybrid vehicles, but few covered fully-electric vehicles.
Over the years, Elijah Norton has been making changes to the vehicle protection plans offered by Veritas Global Protection to ensure all the plans are up to date. It is this constant innovation that has contributed to the success of Veritas.
Elijah Norton advises entrepreneurs to seek ways to serve their clients better continually. This never-ending innovation will take their business to the next level. Customers happy with a business’s products or services will always tell others about it and write great reviews.
This word-of-mouth marketing will go a long way in helping the business build an excellent reputation. This will attract more customers, better employees, investors, and other partners.
Vehicle Protection Plans Offered by Veritas Global Protection
Veritas Global Protection offers all the traditional vehicle protection plans, exotic vehicle protection plans, and electric vehicle protection plans. Veritas’s exotic vehicle protection plan will suit you perfectly if you own a high-end foreign vehicle.
The electric vehicle protection plan is designed for consumers with electric vehicles. These vehicle service contracts cover a variety of components, including; the battery pack of the EV, the axles, suspension, transmission, motor, steering, and other systems.
Veritas Global Protection also offers bonus roadside assistance and car rental service with all the vehicle protection plans. Therefore, you don’t need to worry about getting stranded when your vehicle breaks down on the roadside.
Building a company from the ground up is a difficult task. Learning from entrepreneurs who have experience growing companies through innovation and customer service like Elijah Norton can help.
If you are a budding entrepreneur, take the advice of Elijah Norton and run with it as you take your business to the next level.
