Categories: Business

EdTech Marketing Mastery: 5 Strategies to Elevate Your Business

The Edtech industry is evolving like never before – after the COVID-19 pandemic, online education is the new normal in the educational sector. Thanks to advanced technology, schools, colleges, and universities benefit from the amazing Edtech models. Also, this evolution is offering new EdTech entrepreneurs great opportunities across the world. The current scenario shows excellent growth in future edtech investments, B2B sales, and online academic platforms. So, to assist new entrants and empower existing players in the edtech market, here are five proven marketing strategies to boost the business. 

  1. SEO is your best buddy!

Search Engine Optimization (SEO) is one of the best practices that can show your content to the perfect target audiences. Since edtech is a booming field, decision-makers from global academic institutions often search for related content that can optimize and organize their online classes, and it could be an excellent opportunity for EdTech companies to provide solutions to them. These decision-makers are ready to invest in high-tech solutions so focusing on Search Engine Optimization is important to be noticed by target audiences.

Benefits of SEO 

Optimized content ranks higher on SERP pages, which ultimately improves brand visibility and increases organic traffic. 

SEO content increases the credibility of businesses. 

Optimized content ensures a competitive edge against other similar businesses. 

  1. Email Marketing

Since email marketing is one of the oldest techniques, it still works well if done right. Email marketing in the edtech sector gets better results as compared to other industries. The main reason is that edtech communication revolves around emails and messages so chances are high to be noticed. The trick is here to craft emails keeping in view the recipients’ pain points and interests. This will require some research and once you have done this aptly, chances are high email response and open rates. 

Pro Tip: 

Use email automation to save time and send bulk emails in just one click. Various platforms like Mailchimp and Hobspot offer affordable options. Users can also avail their scheduling methods and once set emails will be sent at set intervals like monthly, bi-monthly, weekly, etc. 

  1. Personalization

When crafting a marketing strategy for edtech platforms, it is significant to understand target audiences. It is in human psychology that personalized messages attract attention more than generalized approaches. Thus craft content accordingly so chances are high that prospects will convert. 

Pro Tip: Avoid using buzzwords or complex jargon as it would not resonate with target audiences. Just keep your message sweet and simple. 

UGC Content and Video Marketing

We all understand that video content always gets higher reach and engagement than static boring content. Video is an engaging and flexible content format that is easily understandable for larger audiences.

About 69% traffic of the global internet traffic is composed of video content. Also, video testimonials and influencer marketing through UGC reap amazing results. So do add videos and see the excellent online traffic spikes. 

Some advantages of video marketing include:

High engagement

Video content engages audiences instantly, which is why it provides high engagement.  

Improved conversion rates

Video content is among the proven strategies that boost conversion rates, as it builds credibility and resonates with potential customers.

More significant accessibility

Owing to easy sharing and access on many digital platforms, video formats are considered widely accessible and versatile marketing tools.

Improved SEO

SERP rankings prefer web pages with multimedia content so adding videos to the websites can improve their SEO as well.

Strong ROI

Correctly created videos offer excellent Return on Investments (ROI) as this format drives sales and revenue for edtech companies.

So if you want to revamp your edtech marketing strategy, video and UGC formats are a must-add to gain more traction. 

Social Media

In recent times social media is a new norm for every age group, so curating an edtech marketing strategy must work on specially devised content for brands’ socials. Platforms like Facebook, Instagram, TikTok, Linkedin, and X (Formerly Twitter) are among the best for online promotions and reaching maximum target audiences.

Pro Tip: Various social media management tools are available in the market and the good thing is that they offer free and various affordable plan tiers. 

Benefits of Using Socials

  • Content shared on social media platforms improves brand visibility and reach to wider audiences.
  • These platforms offer real-time interaction with target audiences through polls, stories, and videos that assist companies in building their brand name.
  • Users can get real-time analytics through in-built analytic platforms.
  • Social media campaigns are cost-effectively compared to other paid marketing approaches.

Take Aways

The edtech sector is among the booming businesses and to get noticed by potential customers, it is necessary to develop smart marketing strategies. However, it is also equally significant to set measurable goals for success. One-step a time kind of strategies have high chances of reaping quantifiable results. 

Abdul Basit

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