2020 has not really been what we thought it would be. The global pandemic paused everything around us for a while. But the world is slowly moving back to normalcy and so are shoppers. In fact, online sales have witnessed a 126% rise in the U.S. alone.
While that’s good news for the ecommerce industry, you need to adapt to changing consumer behaviors to stay on the top of the game.
Many ecommerce brands are leveraging technology to stay functional, improve customer experiences, and boost sales. You should too.
Let’s take a look at four of the most popular trends you need to know about and incorporate into your ecommerce business strategy in 2020.
Mobile Shopping and Payments Continue to Rise with Social Commerce
Consumers not only use their mobile devices to shop online but they also use them to discover new products and research before making purchase decisions.
That’s why it is extremely important for ecommerce brands to optimize their sites for mobile devices. Many of them have also launched their own shopping apps for mobile.
You can also use the PWA (progressive web app) technology to ensure the look and feel of your ecommerce website matches that of native apps on various devices. This way, people can have comfortable shopping experiences without having to actually download another app.
That’s not all.
With the rise of social commerce, mobile shopping has increased even further. Social media platforms such as Facebook and Instagram allow you to create shoppable posts with eye-catching “Buy Now” buttons. Using these shoppable posts effectively can help you boost sales.
Instead of searching through a host of different stores, modern eCommerce stores are selling thousands of products at a record-breaking price. For example, it was previously a hassle shopping for Yu-Gi-Oh related products, but innovating new websites simplified buying yugioh decks and other related merchandise.
You can also deploy the one-click checkout option to allow shoppers to save their payment information once and then use it to make quick purchases.
Not just ecommerce sites but brick-and-mortar retailers are also taking advantage of mobile technologies such as mobile-based POS (point of sale) to help customers shop easily and quickly.
It’s certainly time to go mobile.
What else do you need to know about ecommerce trends?
Visual Commerce is Transforming Rapidly
Gone are the days when displaying 4-6 impressive photos of your product was enough to drive sales. Ecommerce brands are now incorporating various types of visuals to attract, engage, and convert shoppers.
This includes the use of:
- Consumer-generated photos and videos as social proof
- 360° product videos to showcase the product from different angles
- Interactive content
- Engaging product videos
- Demo videos highlighting the best features of the product
- Augmented reality (AR) technology to give shoppers the actual look and feel of the product
Visual commerce is not limited to ecommerce sites. You can see brands using interactive, visual content on mobile apps, social media, and even messaging apps.
You can also use video makers and other designing and editing software to create impressive photos and videos for your product pages and Shoppable posts.
- Personalization is Valuable
Personalizing shopping experiences is the key to keeping your customers satisfied and happy. Most consumers value brands that provide them with content, products, and offers that they’re really interested in.
You can send your customers personalized messages, relevant product recommendations, engaging videos, and exciting offers via email, webchat, and other popular messaging platforms.
Many brands are deploying AI-powered chatbot solutions to deliver better shopping experiences, quick resolutions, and custom offers to customers. Using AI (artificial intelligence) can help you strengthen your bonds with your customers and encourage them to buy more and often.
The Rising Inclination Towards Eco-Friendly Products and Packaging
Green consumerism is on the rise. Consumers are becoming more conscious of the environment than ever before and for all the right reasons. They are preferring products and packages that are environment-friendly.
In such a scenario, it’s the responsibility of ecommerce businesses to follow practices that can help us create a greener space. Many leading ecommerce brands such as Amazon are condemning the use of plastic in packaging.
You can focus on providing consumers with sustainable products and packages. Taking environmental initiatives such as tree plantation or donating to social causes can also help you build trust and credibility.
Ready to Boost Your Ecommerce Business Growth?
You need to pay attention to the latest trends and adapt to the changing needs and demands of consumers to stay relevant. That’s the key to accelerating your ecommerce business growth.
I’m sure the popular ecommerce trends we’ve discussed above will help you re-evaluate and optimize your ecommerce marketing and sales strategy for 2020. You can adopt marketing automation in your ecommerce business.
Get to work now to keep more sales rolling in.
Do you have any questions about using these popular ecommerce trends to grow your business? Share them in the comments below.