With the global eCommerce market size being close to $4.2 trillion, it’s no surprise that so many entrepreneurs want to sell their products or services online. However, while there are scores of customers willing to browse eCommerce websites, the challenge lies in getting your website noticed in the first place.
No matter which industry you consider – fashion, technology, food, and so on – there are thousands on eCommerce websites offering their goods and clamoring for their audience’s attention. To even begin to compete with existing websites, you must have a good eCommerce SEO strategy in place.
Ideally, you should work with an ethical digital agency like Dignitas Digital instead of relying on an in-house team as the SEO landscape is constantly shifting, thanks to Google regularly updating its SEO algorithms. What this means is that a strategy that may have worked for you in the past may just cause your site to drop in rankings quite swiftly if employed today.
In this article, we’ll take you through the various elements that make an eCommerce strategy a good one.
Table of Contents
Comprehensive Keyword Research
When it comes to any SEO endeavors, keyword research is one of the most important things to consider. With thousands of eCommerce websites all selling similar products or services, it’s vital to invest in comprehensive keyword research that allows you to appear in search results anytime your target audience enters a query.
Include long-tail keywords in your strategy. As most searches are conducted via voice queries these days, it is important to target long-tail keywords in your content. This will ensure that Google’s Crawler is able to match a customer’s search with your website. Long-tail keywords are also more specific in nature, which is what makes them more effective at targeting your audience.
When looking for the right agency to work with you can go with Third Party Modules – SEO-Software Reviewed, That pick those that use top keyword tools such as SEMrush, Google Keywords Planner, Search Console, MOZ, and more.
Flawless Site Architecture
A search engine’s crawlers evaluate many different parts of a website to understand what it offers. One of the many things it checks for is the link equity or the number of backlinks that the website site. This is because a larger number of links to a site (and within different sections of a site) tend to indicate more authority.
As a result, understanding how different pages on your eCommerce website are linked to each other through the site’s architecture can help you boost SEO.
Great On-Page SEO
On-page SEO is an important part of any eCommerce SEO strategy. As a part of boosting your on-page SEO, you must ensure that your titles, meta-data, H1s, and images are optimized to the fullest. Your titles and meta descriptions are one of the most important on-page SEO elements, as they determine whether or not a consumer clicks on them.
Additionally, your H1 header is incredibly important as it helps the search engine crawler (and your reader) understand what the content is about.
If you’re planning to add images to your webpage, ensure that you populate the Alt Text section with a description of the image along with a long-tail keyword. Additionally, your page URLs, product descriptions, and categories need to be optimized as well.
Aggressive Content Marketing
Content marketing is one of the most effective tools in your arsenal when it comes to eCommerce SEO. For starters, you must create high-quality content on your blog page, and then link them to other internal pages on your site. This will boost your link authority. You must also aim to get backlinks from other websites that offer good content, and the best way to do this (apart from paid collaborations), is to produce content that offers value.
By submitting guest blogs that eventually link back to your website, you can make sure that search engines like Google believe your site to be a valuable one. Make sure that your eCommerce SEO strategy also includes resource linking – a practice that involves other websites ranking you along with your competitors, thereby making you seem on-par with other brands in the eyes of the customer.
With market competition being fierce, having a comprehensive eCommerce SEO strategy can be priceless.