From Internet Memes (IM) content to giveaways, campaigns and events, there are tons of tactics to engage with your audience. So, which of these are still relevant and popular in 2022?
How to Increase Instagram Engagement in 2022?
- Engage your audience with Instagram story stickers.
- Create and share Relevant Internet Memes (IM) content.
- Create recordable graphics.
- Share valuable information with scrolling posts.
- Add CTAs to your content texts.
- Allow subjectivity in your Instagram stories.
- Make a tempting giveaway.
- Use the Collabs feature on reels.
- Use the hashtag “Add Yours” and see what inspires your community.
- Post when your audience is most active.
- Use relevant tags.
Engage Your Audience with Instagram Stories Stickers
Instagram story stickers are a good way to encourage your followers to engage with you. This helps build a loyal following that feels connected to your brand. Stories have lots of quick and easy stickers to use like polls, countdowns, and quizzes. When your followers respond to stickers, vote, or solve quizzes, each of them counts as an engagement.
One of the most interesting uses of Instagram Stories stickers is the question stickers. The question sticker in stories allows you to have direct conversations with your followers. You can direct your followers to ask you a question about a particular topic. Instagram users like to feel like they’re part of something bigger. So, you’d be surprised how much attention you’ll get from this simple little question box. After collecting all the questions, don’t forget to jump into your stories to answer them.
Create and Share Relevant Internet Memes (IM)
Internet Memes are content that feels funny, creative and personable, and grabs the attention of any user. You can use them to connect with your audience in 2022. Instagram users want to feel seen and heard. So, no matter what your niche or industry is, you can create an IM and have your audience like, comment and share it. Moreover, you do not have to produce content that you think is irrelevant. You can also use a trending photo that reflects your brand, linked to your own content. The more people who share your post, the more engagement you’ll see.
You can also check story of Internet Memes from this post.
Create Recordable Graphics
Quotes, graphics, and multi-purpose Tweets are now all over Instagram and a great tool for increasing engagement. Especially transferring Tweets to Instagram has become very popular and interesting lately.
In addition, if you create visual, animated and useful graphics, users are more likely to save them. Considering that saving is the most valuable interaction type in Instagram Algorithm, these graphic designs may be your opportunity.
Share Valuable Information with Scroll Posts
Carousel posts allow you to share up to 10 images and videos with your audience. Thanks to these posts, you can present the information you have written at length in the content text in a more visual way and in a more entertaining way. You can add UGCs (user-generated content) one after the other when promoting your products, giving information about them. Scrolling posts attract people’s attention more than a single image or video, allowing you to get more interaction.
Add CTAs to Your Content Texts
Calls-to-action (CTAs) continue to work well into 2022. Adding a question to your content texts, asking your followers to save your post, reminding them to like, is a way to get more Instagram engagement. But remember to ask a real question. You don’t want your audience to think it’s just an engagement tactic. This is a big mistake.
For example, you can ask them from a selection of your products which they like the most. Or you can ask them to write in the comments what kind of content they would like to see.
One of the benefits of CTAs is encouraging your audience to click the link in your Instagram bio. Since we can’t add links to content texts on Instagram yet, we are trying to direct users to our profile and click on the link there. The easiest way to do this is to use CTAs.
Allow Subjectivity in Your Instagram Stories
If you want to interact with your community, introducing yourself to them is one of the best ways. If you want an informal environment, you can use stories for this purpose.
Whether you have a brand or an organization, it’s important to show your face once in a while. Because your followers will want to see that you are more than just a logo. So, talk to them often in posts, ask your questions live and evaluate the answers. Share your suggestions, opinions and feelings. Make your followers feel like you are someone like them. Because people tend to engage more when they see a face in a brand account’s stories.
Make an Attractive Draw
Everyone loves free stuff. But this alone is not enough. The draws in 2022 need to be planned. Create sweepstakes that are attractive to both your current and target audience and unique to your brand. Do not go beyond the brand profile you have created.
In the content text part, put the tag/follow/share criteria for the draw. Such sweepstakes are a simple and straightforward way to gain tons of engagement in a single post.
Use Collabs Feature on Reels
The Collabs feature, which came to Instagram in 2021, allows sharing a post on two different accounts at the same time. An up-to-date way to increase engagement, especially on Reels posts.
You can invite any Instagram user to collaborate with your content. If accepted, the post will appear on both profiles. This way you can share views, likes and comments, leverage and interact with each other’s communities. If you work in the same industry or provide similar services, it is highly likely that the followers of the other Instagram account will follow you as well.
Use the “Add Yours” Tag and See What Inspires Your Community
With the introduction of the Add Yours hashtag, you can start a challenge to your target audience or all Instagram users. If you are a lifestyle brand, you can ask your audience to share their favorite home decor trend. If you manage a travel account, you can ask your followers to share an image of their last vacation. Or if you’re a photographer, you can have users share the best photos they’ve taken.
Post When Your Audience Is Most Active
Posting when your audience is most engaged on Instagram is an excellent tactic to increase engagement. So how do you know between which hours your audience is active on Instagram?
You can use Instagram Insights data for this. Thanks to these statistical data created specifically for your account and followers, you can see not only the most active hours, but also which content users interact with the most. Details about Instagram statistics “What is Instagram Insights? How to use? How to Analyze Instagram?” You can find it in our article.
Use Related Tags
Tags, namely hashtags, are one of the most important reach tactics. The way to get the most engagement with tags is to use hashtags that integrate with your niche and community. For this, you can review our article “Instagram 2022 Hashtag Guide: Hashtag Strategy and Everything You Need to Know”.
Here are 11 ways to creatively increase your Instagram engagement. Next time you plan your content and strategize, try to combine these tips and watch how engagement grows. If you want professional help, you can contact us.
Some of the strategies stated above you may already be utilizing, but the point is to give you an idea of how to fully utilize this comprehensive feature.
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This post should have given you some ideas on how to increase Instagram Engagement. Please share your opinions on this story in the comments section.