If yes, then you have come to the right place. Here are some tips and trick you need to consider to create a successful Spotify marketing strategy:
- Spend some time on the platform
It’s essential to understand the dynamic of this digital music streaming service. You can’t offer quality as a supplier unless you use a product as a customer first. So, make a Spotify account and try to find as much about this platform as possible.
- Make your account appealing
Once you make an artist page for yourself, think hard about your name, profile picture, and bio because when people come to your page, these are the first things they see. You need to use them to make a great impression and get them interested in you as a musician. Make the most about your biography section and explain to your followers what they should expect from you.
- Social Media
To promote your music, you can make use of several social media platforms, such as Facebook, Twitter, Instagram, etc. Use your personal accounts to make announcements about your songs and ask your friends and followers to check them out. On your personal accounts, you at least have connections with your family members and friends. If most of them follow you on Spotify and listen to your music, that’s a great place to start.
- Focus on followers
Someone who has listened to one of your songs when you are just starting is more likely to forget about you once the song ends than stick around. That’s why you shouldn’t be concerned with the number of listeners to your song at the beginning.
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Listeners and followers aren’t the same.
Followers see your new content every time you post something, so they are to be expected to listen to your songs more regularly. That’s why you should focus more on gaining a set amount of followers instead of listeners because they are more useful in the long term.
- Analyze the data
On Spotify, you can compare your data to other artists and use it to your advantage. Once you see that someone has a higher number of followers or plays, check their page out. See what they are doing differently and what is attracting their audience.
- Be patient
There are over 25 million artists on Spotify, so it’s not surprising that standing out is quite a challenge on this platform. Sometimes people who come across your page might not follow you because you don’t have many followers and therefore don’t have any social credibility. To avoid this problem, beginner artists sometimes buy Spotify followers so that they look more popular, and the chances of their fan-following growing get higher.
- Talk to your audience
Even if you don’t have ten thousand followers YET, the right communication with your audience is key to boosting your engagement. Your followers shouldn’t feel ignored because if they do, they are likely to be dissatisfied and unfollow you.
Don’t ignore your audience.
You can interact with your followers by replying to
their comments and expressing gratitude for listening to your songs. In
In addition to this, you can use other platforms and tools such as Instagram live
stream to engage with them in real-time, and answer any questions they might have regarding your music.
- Be consistent
Finally, even if you manage to build a connection with your followers and grow your audience, they aren’t going to stay with you unless you provide new content frequently. Consistency is quite hard to achieve, especially, when you want to offer high-quality songs and you need some time to work on them. So, make a schedule and plan how much time you are going to spend on creating and editing a song and stick to that schedule. Creating new content consistently is a lot easier when you spend planned time working on it.
These tips will help you to gain popularity and social credibility on Spotify and make the most of your love of music.
