Tarla Makaeff is at the top of her game when it comes to writing copy that gets a response from readers. She has been the mastermind behind several popular online offerings, from her Social Star and Direct Response Launch courses that touch on copywriting to coaching that focuses on online business and self-love. Her latest digital course, Iconic Copy, promises to take creative business owners to the next level with their copywriting.
Focused on female online business owners, it’s designed to empower entrepreneurs wanting to learn the art and science of copywriting, to craft copy that deeply engages – and write the words that make clients want to work with them again and again.
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From Copywriter to Copy Queen
Makaeff certainly knows her way around a cubicle and can relate to those dreaming of escaping the office lifestyle. She has 6 years experience as an agency copywriter in addition to 7 years experience running her own direct response agency. After going freelance and making $80,000 in her first year to ultimately building a seven-figure brand, she realized she had a lot more to offer the world and decided to teach her copywriting secrets.
Today, she has her own online brand, which she launched using direct response copywriting and email techniques – two of the skills that she now teaches to empower other women in creating fierce and feminine copy. She cites email, funnels and social media strategy among her other top revenue-creating skills.
Though the Copy Queen is incredibly successful today, her life hasn’t always been easy. She lost her dad when she was an infant and her mom from a heart attack in 2014, leaving her lost, confused and, at one point, even suffering from suicidal thoughts.
“Life changes after you lose your parents. You realize life is short. I had this big career but I didn’t want to spend all my time working and away from those I love. And I wanted that lifestyle freedom to do something that mattered with the time that I have left here on this planet – I never felt like I was changing the world, and making an impact is so important to me.”
It was this revelation that catalyzed her to start her first online venture, a digital book about niche, target market, and personal branding tied to a highly effective email funnel and social marketing strategy. The strong response to this product led to her creating her first course, and it’s been non-stop ever since.
“I’m in the process of creating so much more content. I have bundles of content coming and I can’t wait to have it all out,” she said.
One-on-one with the Queen
One of the things that differentiates the new Iconic Copy course from Makaeff’s previous classes and courses is its dedicated focus to copywriting along with the opportunity to take part in private coaching integration, allowing students to dig deeply into the corners of copywriting that they most want to excel at. Female entrepreneurs can enjoy first-hand advice and encouragement from Makaeff and get the tips and answers to make them shine on the entrepreneurial stage.
Makaeff believes that marrying the course with her direct one-on-one coaching will allow students to create compelling and iconic copy. The creative, advanced digital course is purpose-built for women planning to launch online businesses and produce copy that converts and connects with their audience.
“I want to help the women who are stuck in a 9-5, but don’t know how to get out,” she said. “Learning copywriting to sell and market yourself and your business is the way.”
An Advanced Art
Many people approach the female entrepreneur asking her for a taste of what they will learn in her courses or for her best tips. She loves to share that, above all else, it’s important to write copy that focuses on emotion rather than logic, as people are emotionally swayed in the sales process and they only justify their decision later with logic. In her experience, people buy what they want, not necessarily what they need, because it drives a basic psychological need. Persuasive copy needs to successfully sway the emotions, not simply describe a product well.
The opportunity to be directly coached by a copywriter who has earned seven figures with her craft places students much closer to their goals. Iconic Copy is the only course of its kind to offer this sort of exclusive one-on-one coaching option. The reason for putting so much time into working with each student individually? Makaeff doesn’t only want to be a top-notch copywriter and businesswoman, she wants her students to achieve the same dreams.
About Tarla Makaeff
Tarla Makaeff, The Copy Queen and Founder of the Iconic Copy Course is bringing her vast experience as a 7-figure copywriter to help others learn how to craft their strategy and messaging for ultimate growth. Leveraging her decade-plus of agency and freelance copywriting experience, Makaeff is helping hundreds of creative, heart-centered female entrepreneurs start their purpose-filled businesses online and grow their brands with copy that converts. To learn more, visit www.tarlamakaeff.com