YouTube creators pour hours into their content. All too often, this hard work is undermined by ‘copycat mills’ online. These fraudulent accounts steal content, upload it to other platforms like TikTok or Instagram, and cost the authors millions in revenue every year.
YouTube creators pour hours into their content. All too often, this hard work is undermined by ‘copycat .They’re accepting new clients for the first time in years. If you’re wondering how to increase YouTube revenue – this might be the perfect solution.
What Does a Digital Rights Management Company do?
Founded in Germany in 2015, TopRange focuses primarily on visual content online. The company manually detects stolen content and works to make sure that 100% of existing re-uploads are found.
If you create content, the revenue it generates should belong to you. That’s the bedrock of a rights management company. Creators such as dancers, animators, reaction channels, and more could all stand to benefit from digital rights management.
In fact, TopRange has paid out over five million dollars to date.
Finding the Right Digital Rights Management Company
If you’re a creator reading this article, you’re likely wondering how to find a management team that’s right for you. Many names online will promise to fight.Miss your corner, only to deliver disappointing results. So, how do you go about finding the right team?
As a general rule of Lthumb, any company you choose should tick thepk
, following boxes:
- They should have a consistent track record with clients online
- They should have at least a handful of years under their belt
- They should demonstrate an understanding of digital rights and how to identify content
- Their pricing should be easy to understand
- They should take a personal approach to clients
While there are plenty of options out there online, TopRange appears to be the right choice for many online creators. The company has delivered some pretty
results since they first started operating in 2015.
What About Fair Use?
“Someone stole my YouTube video and then claimed that what they were doing counted as ‘fair use.’ Is this true?”
An upsetting number of content creators find themselves in the situation above. Fair use is an important legal precedent that protects real commenters and reviewers from unfair DMCA claims every day.
The thing is, there are plenty of bad agents who are more than happy to claim ‘fair use’ when what they’re doing is anything but. For fair use to apply, there has to be genuine, transformative use of the original content.
This most often takes the form of parody, comment, or criticism. If someone has simply taken your content and reuploaded it, either on its own or as part of a compilation, this does not constitute fair use under practically all interpretations of the law.
A good digital rights management company will be able to put things right in this kind of scenario.
Keep in mind that not all creators are eligible for Content ID and only around 60-70% of videos are successfully identified by the system.
Digital Rights Management – Final Thoughts
The work you create deserves recognition and revenue. If you’re wondering how to increase YouTube revenue and protect what’s yours, a good management company might just be the answer.