Digital Marketing Strategies: The Benefits of Link Building for Your Business

Digital marketing strategies put your brand on the map and increase sales. 81% of shoppers look up your company before making a purchase. If they can’t do their homework on your brand, they won’t buy from you.

You can set up a digital marketing campaign and post on social media, but that’s not enough anymore. Most brands utilize those strategies, but link building can set you apart.

Link building is the process of getting other websites to link to your content. These links, known as backlinks, come with many benefits.

We’ll cover several benefits of building up backlinks.

Backlinks Improve Your SEO

Most business owners get into link building because of SEO. Backlinks from authority sites tell Google that your site has clout. Their algorithm will rank your content higher as you get more backlinks.

Some business owners will need many backlinks to rank above their competitors. Local business owners may get to the top results sooner.

Your ranking depends on your website and what your competitors do for their SEO. Outworking competitors with new backlinks will help you outrank them in the future.

Link Building Increases Your Blog Traffic

Better SEO rankings naturally increase your traffic. Ranking higher makes you more visible on search engines. However, the benefits of link building don’t stop at SEO traffic.

Some people who stumble across your guest post will read more of your content. They will visit your website and browse around for a bit. Some of these people may join your newsletter and become customers.

You can return to some guest blogs as a frequent contributor. You’ll become a familiar face to the readers. Each guest post reminds them of your company and how you can serve them.

Guest Posts Also Rank Well for SEO

Many people acquire backlinks through guest posting. While many people guest post for SEO, they also produce content on established blogs.

Some of these blogs frequently rank on top of Google. These blogs give you a head start and can generate residual SEO traffic. 

You can check a blog’s web design and development to see how much got invested into the blog. A slick design implies more money went into it, indicating the owner treats the blog like a business. 

Guest posts stay up forever, meaning the post you write today can get you traffic 10 years from now. A strong ranking for the guest post increases your brand’s visibility.

Link Building Increases Credibility

Building backlinks establishes you as an expert in your field. You can cite websites and articles that feature your content and use it as social proof.

Some digital marketers and brands feature logos of publications that featured them. The logic is that the business is good enough to get featured in publications and guest blogs. 

Higher credibility helps businesses charge more money for their services and attract customers. Link building is one of the digital marketing strategies that achieves this goal. 

Customers will do their research to find more information about you. If they see your link on many websites, they’ll gain more confidence in your services.

Expand Your Network

A digital marketing link building strategy involves relationship building. You can enter agreements with bloggers or publish content on their site.

Both actions connect you with fellow content creators. Developing relationships with them can lead to introductions and even more connections.

Larger networks create more possibilities, such as new customers and partners. No business can have too many customers or partners. Owners can hire more people to keep up with growth.

Strategic link building also lets you meaningfully expand your network. You aren’t surrounding yourself with random people. All of these people care about your industry.

If you sell golf balls, you would write guest posts on golfing sites. Golfers visit golfing sites which are your ideal audience in this example. Link building puts you in front of your target audience and lets you meet new people.

Produce More Content 

Content is one of the most vital components of digital marketing strategy. Content builds trust and demonstrates your expertise.

Link building often involves guest posts, podcast guest appearances, and other content. This content can rank in search engines while giving you additional content ideas.

Some businesses repurpose their guest posts into other content. You can turn your best insights into social media quotes. You can also turn insights into blog posts.

If you cover 10 tips, you can give each tip a dedicated blog post in the future. Content production helps any business. Each piece of content is a marketing asset that increases your brand’s visibility.

Social Media Growth

Your social media profiles can use a boost, and link building delivers. Some guest blogging sites will let you list your social media profiles. Curious readers can follow you on your platforms.

Social media growth leads to more social media growth. As new followers find and engage with your content, they’ll increase your discoverability. New followers will find you, and the cycle will continue.

Link building can ignite this cycle and provide residual growth. Business owners can display social media handles on their websites. This placement will make it easier for new visitors to discover your profiles. 

Digital Marketing Strategies Can Grow Your Business

People do most of their research and shopping online. Businesses must adapt and pay attention to where customers spend time. 

Link building helps you cover more verticals, gain visibility, and increase sales. Building backlinks is vital for your company’s long-term growth.

Want to learn more about digital marketing? Continue reading this blog for additional insights and resources.