Growing a startup is nothing short of an exciting adventure! With limited resources to hire an entire team of designers and developers, marketing teams in startups often have to find creative ways to achieve their lofty marketing and growth targets.
Propelled by innovative ideas and inexhaustible energy, startup marketers must move quickly and efficiently to compete with other startups trying to solve similar problems with different approaches. Whether building a new landing page or creating new forms of visual content for campaigns, there is simply no time to waste!
How does Digital Asset Management help startups?
The digital world is growing exponentially, and the advent of digital assets allows your new brand to be anywhere at any time. Increasingly, it is no longer about just being in front of your customer’s eyes, but to be in front of their hands and their ears – either on a video on your website, an article on LinkedIn, an interactive Facebook or Instagram post, a concise Twitter tweet, or even streaming a podcast!
While creating content is enjoyable, entrepreneurs and startups frequently leave out the less appealing facets – digital assets must be carefully curated, managed and organized. With all the various digital media forms, it will get harder to keep track of your company’s assets.
The nature of startups also means that new team members will be added as you grow bigger and better. How can you save precious time and improve content workflows to ensure everyone gets access to on-brand assets efficiently and collaboratively productively?
For startups, Digital Asset Management (DAM) is like a Swiss Army knife: it can do everything from creating visuals you need in different dimensions, organizing the design files for your website to working collaboratively across teams. Even though many entrepreneurs don’t see the need for DAMs in the early phase, starting right from day 1 can prove to be a worthwhile investment in the long run.
Speeds up content-to-market workflows
DAMs provide a useful toolkit for startups to stay connected with their customers in every way possible by speeding up the content-to-market workflows within your teams. Rather than sending working documents or media assets using different platforms and channels, you’ll get to comment, collaborate and validate assets from within the DAM, ensuring that nothing gets lost in translation.
Saves time by increasing efficiency
Annoyed with answering redundant questions about whether an asset is the right version or where to retrieve a specific file? Your employees no longer need to rely on someone else for input on projects and tasks with a powerful DAM.
With automated metadata tagging, search and retrieval of non-text-based assets can be fast and quick. DAMs also help ensure that assets aren’t duplicated unnecessarily with versioning controls and duplicate management technologies, saving storage space and reducing digital clutter.
Secures your digital assets, like a vault!
Early-stage startups are also concerned about security – you want to make sure that all your precious data is safe from theft and loss. With layers of security features like permission and user controls as well as multi-factor authentication, you can be assured that your proprietary files are secured.
Startups, stay ahead of your competitors
With the DAM market expected to grow from $2.1 billion in 2018 to $4.7 billion by 2023, you’re losing out if you’re not already in the market for a DAM. Startups and small businesses, which often do not have the resources and manpower of larger enterprises, have especially started to leverage the strength of DAM to improve their content workflows.
What are you waiting for? Be ahead of the game and scale faster with Digital Asset Management.
