Comparing the leaders in the segment of development of commercial projects, first of all, many remember from two competitors – WordPress and Magento. These sites are famous and popular, and there are countless examples of successful projects for both platforms. To understand and simplify the issue of choosing a site for developing a commercial website, you need to familiarize yourself with:
- capabilities and features of platforms;
- support and settings available to developers;
- the possibilities of using hosting;
- management features and other issues.
Magento development is more complex to implement, but at the same time more functional. While WordPress can be mastered even by a beginner. Consider everything that will help you compare both platforms.
What is WordPress?
One of the first platforms available for developing commercial websites was WordPress. Quite easy to use, the site offers a number of templates on the basis of which you can launch your own online store. It was originally developed as a platform for blogging, but with the growth of the commercial sector, the creators made certain adjustments, which allowed users to create online stores.
What is Magento?
Unlike its opponent, the Magento platform was originally created as a platform for developing commercial sites. Accordingly, applications, extensions and functions were focused specifically on online stores. More difficult for developers without skills, but at the same time, the site is able to offer business owners more extensive opportunities.
The functionality on the WordPress platform is rather limited, but the vulnerability of the system is more alarming, which is unacceptable for a commercial site. Magento already has a number of e-commerce support features. For example:
- advertising is cheaper;
- free shipping options are available;
- fake registrations are strictly controlled by the security system, preventing negative consequences;
- more reliable control and analytics of the catalog of goods, promotions, visual settings and site interface for the convenience of customers.
WordPress is less reliable and adaptive in terms of connecting payment systems and setting up sales channels. By engaging professionals, Magento can be an effective sales tool. Magento integration agency – Elogic will be able to implement the latest commerce technologies for sites developed on this site. This will have a positive impact on efficiency and sales growth.
In both cases, third-party and internal hosting are available. Dedicated servers can be used for storing data on the WordPress site, but they severely limit the available functionality and show themselves as ineffective hosting for online stores.
Connecting WordPress plugins is easier. But still Magento is considered to be more advanced. For this site, innovative technologies are being developed that are integrated and actively used with proper programming skills.
Content management system and marketing platform
Content is important for ranking by search engines, it affects the cost of a click and the profitability of the site. Basic functions for setting up SEO parameters, optimizing and publishing materials are available in WordPress. Magento is doing well in terms of process automation. Especially when it comes to mass control and management of goods. The marketing platform must offer unique solutions for the business, and Magento copes with this task to the fullest.