Designing an E-Commerce Website in the UK

Pearl Lemon Web is a multi award winning web design company which offers its services to any team in any niche.

What is an E-Commerce Website?

An e-commerce website (electrical) is one which allows people to buy and sell goods or products digitally, online over the internet instead of physically at a store. Businesses process orders, accept payments and transactions, manage shipping and logistics and provide customer service .

These days almost everything is available online. Clothes, groceries, educational courses, daily appliances and other miscellaneous items are accessible at the click of a button. Some examples include Amazon, Etsy, Flipkart, Olx and more.

How to Build Your Own ECommerce Website

With the right tools and guidance, you too can gather the expertise to design your own ecommerce website. Here’s how it’s done. 

• Choosing Your Product

Undoubtedly, if you don’t know what you’re selling you can’t sell it. Decide your niche and stick to it. Do your research. Take a look at other companies who are selling what you are trying to and examine their business model and marketing techniques. 

• Shaping your Business

If you are dealing with a physical product, you will require a plan to obtain, package and ship the orders you receive. Points to follow for this are making your own product and handling shipping charges, having your product manufactured by another company, reselling wholesale items at a markup, dropping off items by working with another handler and offering some sort of digital product which removes shipping and production necessities.

• Picking a Name and Building your Website

Obviously your e-commerce store should have a catchy name that would be a memorable one. Once you’ve decided, the next step is to create your domain name and legally register your business and apply for any necessary licenses.

Ecommerce website design includes choosing a website builder, designing an aesthetic, building pages, optimizing SEO, containing a payment processor through which your website can accept payments from customers and finally launching your e-commerce store.

• Marketing Strategies

This includes branching out and promoting your brand on social media or collaborating with affiliate marketers and influencers who can help by posting content from your website with links attached to it. Emailing helps too by getting customers and viewers to subscribe to your newsletter and  sharing exclusive offers, company updates surveys for customer feedback and more.