It’s been a while since marketing automation became a trend in the marketing industry.
But with every marketing trend, there is always some gossip and hearsay that go around, and marketing automation is no exception. There are many misconceptions about marketing automation on the internet, and we think it’s time to debunk them right now.
We’ll discuss some top myths in this blog post. Read on to learn!
Marketing Automation Will Make Marketing Easier
Many people are attracted to marketing automation because they think it will help them do their marketing. However, this is not always the case, especially when you don’t have a good strategy in place for your marketing automation tool.
It’s best to choose automation after thinking through all of your marketing objectives and strategies. You can then set up clear goals beforehand before starting with marketing automation tools.
This way, there won’t be any confusion about what needs to get done or where things should go during implementation time.
Everyone Needs Marketing Automation
Marketing automation is a marketing strategy that might help you improve your marketing if done properly. However, it’s not for everyone and every business. You’ll need to assess whether automation will benefit you before implementing one into your marketing plan.
Another thing: marketing automation isn’t the only solution out there. It can work alongside other solutions such as inbound marketing strategies since they all share similar goals. And that’s increasing traffic and leads.
So don’t make assumptions about what works best without trying anything yet. Be open-minded regarding different types of marketing methods so you won’t miss opportunities when they come along.
Marketing Automation Is Only for Large Businesses
A marketing automation tool can help you accomplish your marketing goals. It’s not just limited to large businesses with big marketing budgets either. You don’t need a huge marketing budget to use marketing automation once it is implemented properly.
However, like what we mentioned earlier, marketing strategy plays an important role here as well. Everything depends on how you want the results to benefit your overall business objectives.
So make sure that they work together before committing.
Marketing Automation Is Only for Boring, Mundane Tasks
You might associate automation with simple tasks such as sending out emails and tracking which ones are more successful. But this isn’t the only thing you can do with marketing automation tools. There’s a long list of marketing activities that marketing automation makes more efficient and effective.
For example, marketing managers use marketing automation tools to improve lead nurturing. They do this by setting up automated processes depending on certain actions prospects take on their website. There is no need for repetitive manual work anymore since everything is taken care of right from one platform.
Another good example would be social media monitoring. Marketers track what people say about your brand across different social media channels.
Marketing automation can even help schedule marketing tasks. They can be executed at specific times and dates, which saves marketing managers time in the long run.
Marketing Automation Is Too Expensive
You might have a marketing budget, but marketing automation tools don’t necessarily need to cost you an arm and a leg. In fact, many marketing automation tools offer free plans for small businesses and those with limited marketing needs.
So you should take the time to research what different marketing automation platforms can do. You can then make decisions regarding your budgeting process.
Many marketing managers agree that marketing automation is definitely worth their money. It’s better than traditional manual efforts. And that’s because it saves time and money in the long run.
In addition, many tools offer pricing models that don’t require long-term commitments. So if you need to scale back your efforts, it’s easy enough. You just downgrade or stop altogether without any hassle.
Marketing Automation Is Not Measurable
Many marketers think that marketing automation is not measurable. They don’t have a clear understanding of what to track and how they’re supposed to do it.
But this doesn’t mean you can no longer measure your performance when using marketing automation tools. You just need the right metrics in place. For example, lead conversions, email deliverability rates, click-through rates, among others.
When done properly with proper tracking mechanisms in place, these metrics will be more than enough for reporting and measurement purposes. Most marketing automation platforms even provide integrated analytics.
What’s important here is keeping an eye on certain key areas. That way, there’ll always be room for optimization throughout the process until you reach your goal.
Marketing Automation Replaces Human Interactions
There’s a popular belief that marketing automation is meant to replace human interactions. But the truth of the matter is it actually complements them instead.
This means you still need people in your team. Marketers and sales managers will help with real-time communication and decision-making.
So if emailing prospects has its place, so does calling over chat or social media messaging. It depends on what works best for you and your audience at any given time.
Marketing Automation Is Only for Techies
Another common myth is that marketing automation tools are only meant for tech-savvy marketers. But this isn’t true either since anyone can use today’s modern and intuitive web user interfaces.
There’s a lot less pressure around learning complicated technical terms. You don’t need to know coding, programming, or scripting languages.
So if you’re intimidated by the idea of having to learn all these things just to do basic tasks like sending out emails, then don’t be afraid anymore. Most platforms even have customer success managers who will happily teach you how everything works.
Are you struggling with marketing workflows? Do you wish there were simpler ways to do it all from one platform? Then look here for more information.
Embrace Smart Marketing With Marketing Automation
You must not believe everything that people say. Marketing automation is definitely a powerful tool if used properly. It will make your life easier and help save time in the long run for more important things.
We hope you found this article helpful. Check out our other articles to learn more.