You might be at the point where you’re deciding how to keep growing your business. Whatever you decide in terms of strategy, you need to have the right teams and tools in place. That includes software solutions. The question then becomes if you should hire a custom software development company and how that can lead to success.
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Before going through some examples, let’s have a look at some of the key advantages that a custom software development company offers, as listed below:
A custom software development company provides you with both technology and strategic insight. They have experience of working with many companies such as yours and many more. They’ve seen many examples of how things can go wrong or improve operations. It’s also their job to stay ahead of technology developments so they’ll offer you state-of-the-art solutions. In fact, they’ll do their research so as to fully respond to your challenges and needs for growth.
Your custom software development company can make your digital solutions as flexible as you need, depending on your strategy. They’ll allow for future growth of your business as well as the evolution of your markets. Unlike off-the-shelf products, you won’t be paying for any unnecessary features. Instead, you’ll have room for further technical developments. They’ll also make sure that everything is integrated with any existing software such that your business becomes a fully effective system.
Hackers tend to target widely-used technology such as off-the-shelf products. It doesn’t make sense for them to focus on one-off designs such as your custom solutions. Also, a custom software development company provides you with advice on cyber security as well as a plan for ongoing maintenance and developments. You’ll have a partner with you to share your concerns about security and software quality and who’ll support you every step of the way.
There are so many examples of how software has helped businesses grow. The obvious ones that can be easily imagined are on production shop floors where software has made it easier to track materials, progress and quality. However, some familiar brands such as Airbnb, Amazon and Uber would not be where they are today without custom software solutions. Below shows a brief snapshot of how custom software solutions led to success.
Amazon is a very well known example of a successful e-commerce application. They use a sophisticated web tech stack, or infrastructure, that allows them to tailor what they offer according to customer preferences. On the other hand, Uber is all about the user and driver experience that has pricing, navigation and driver-matching all managed by an intelligent digital system. Another example is Grabbit, a social delivery platform, who uses a peer-to-peer app with an intelligent matching algorithm to connect people and shoppers.
Most of us now take it for granted that we can access things remotely. Think about what that did for Airbnb though. The remote authentication application meant that owners and renters no longer needed to meet, which cut out both cost and time. This concept has also transformed the world of investment, with fund managers now being able to carry out their due diligence remotely. What about being able to order your take-away from your sofa? Moreover, McDonald’s self-serve kiosks that helped refocus the business to suit the customer drove increased revenue growth.
It’s true that overly intrusive so-called ‘tailored marketing’ can be frustrating but it can also be very very helpful. How else are you going to find your next favorite Netflix show or spend hours browsing YouTube? Fox is another famous brand that uses custom solutions to use data to better cater to their viewers and to create a more relevant website for greater user experience.
The list of custom software solutions that led to success is virtually endless. We are surrounded by digital solutions everywhere we go and with almost everything we use. The question isn’t whether your solution will drive success but instead, you should be asking yourself what type of solution you need. Do you need a new website or app for your customers? Do you need analytics to manage your operations and logistics?
A custom software development company can help you identify both the answers and the solutions to your current challenges. They’ll also be able to conduct market analysis and generally gather research such that you have a data-driven outcome. Like everything, do your research, choose a custom software development company that you feel you can trust and then plan your project. They’ll guide you through the planning and implementation phases from which you can only expect to see a successful outcome.
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