Custom Signage for your Law Firm

There is enough evidence supporting the use of custom signage in the law industry. That is, whether you need custom signage for your law firm to show business location or are at a tradeshow, highlighting your law company’s specialties helps get more clients.

Custom signage is one of the cost-effective ways to improve brand recognition, which can set your law practice apart from other legal firms.

Contrary to what most people believe, custom signage for legal firms works a little bit differently from other commercial or business signs.

Many business signs focus on catching the attention of drivers or passing passengers and persuading them to use a certain service, product, or brand.

But legal signage reaches out to a specialized market. This market already requires legal services. Although the aim of law signage may sound simple to handle by yourself, installing, producing, and designing them still needs experience and knowledge.

Why Use Legal Signage

Law signage helps to alert people who are nearby the location of your office. When they drive or walk down the street, they will see your signage and reach out to you later whenever they require legal help. Legal signage using logos and colors furthers your business branding.

Interior signage can also point your law firm’s visitors in the right direction. Making all your potential clients feel comfortable and relaxed is important. And signage will put them at ease by showing where they need to go as well as what to anticipate from your legal services.

Types of Law Signs

You may include different kinds of signage on the exterior and interior of your law firm to connect with all potential clients. Some of the types of law signs you can include in your office are:

• Office plaques: Metal plaques, such as cast bronze, are suitable for displaying your address and practice name.
• Panel signs: You can mount letters or logos to a panel. This will make your signage look more prominent. Panel signage is perfect for making logos pop up and might be helpful when installing signs on difficult surfaces like granite or stone tile.
• Vinyl window graphics: It is possible to use colored or frosted vinyl to display the logo for your law practice. It may display an attorney’s name and practice name.
• Dimensional lobby logo signage: With this, you may choose from copper to bronze, brass, stainless steel, and aluminum. Some may come with oxidized, painted, polished, and brushed finishes.
• Directories: This usually lists every lawyer in the law firm and may show potential clients a foretaste of how productive your law firm is.
• Monument signage: This type of sign is suitable for a building’s setback in the street. It is a perfect investment for alerting people about a law firm’s presence.

What to Look for in Legal Signage

The truth is that legal reps spend more time in their office. Whether it is an attorney, legal assistant, law school intern, receptionist, or paralegal, you must be comfortable in your office.

That said, legal industry members appreciate artistic flair and upscale style with law signs. Legal signage is much like a business card as it serves as an attractive statement, emphasizing design aesthetics, uniqueness, and quality for employees and partners.

But not every legal signage is created the same. So whether you are a new or an established attorney, consider looking into several factors. These may include material, dimensional surface, color print, and artistic elements, to name a few.

When it comes to material, combining 3D acrylics and imprinted frosted vinyl is the best way to capture customers’ attention. However, don’t be limited to just that. You can also consider other mixed options, including:

• Vinyl and metal– If you want to feature custom-shaped metal signs as a representation, you may add an imprinted vinyl-style element, which presents your symbol and lettering. You can also create something with 3D optical illusion, which may give an imprinted vinyl the appearance of featuring 3D letters.
• LEDs, acrylic, and metal– If you always follow trends, you already know that lighted lobby signage is one of the hottest items today. Although you may choose a few design styles, some push-through acrylic letters against metal panels are the favorite of most legal representatives. With LED hidden behind metals, acrylic 3D letters will be the only ones to light up.
• Metal and acrylic– This is another popular combination of the available materials, often featured with 3D lettering. These letters are great at representing corporate personas, whereas acrylic helps to create a matte visual or polished counterpoint.

The Cost of Creating and Designing Legal Signage

Many legal buildings, as well as law offices, are constantly looking for high-end signage and letters. These can be made of stainless steel, copper, brass, aluminum, or bronze.

In general, the materials create signage, ranging from high-end to mid-range cost. Pricing for a legal building and law office sign may dramatically differ based on quantity, material, and size. But the cost is anywhere from $400 to $1,400. This is a very healthy budget for many legal signs.

Choosing the Best Custom Sign for Your Legal Practice

There is no doubt that signs are important parts of any businessperson’s life. They are also helpful in the general marketing strategy and often have different uses, including the law industry.

But like other industries, signage has the power to control the growth of your law firm. It doesn’t just draw attention when it comes to promotions. It also conveys different kind of messages as well as allow people to know about the imperative information required.

This is why it is important to be extra careful when choosing custom signage from your law firm. As a legal representative in the country, you would want to ensure your signage includes most, if not all, of the following:

• Typography
• Icons
• Layout
• Color palette

The Takeaway!

Custom signs for a law firm are vital parts of any lawyer’s office. They help establish a professional-like atmosphere and ascertain potential clients find you easily. Legal signs may include directional signage and lobby signage, of which most may have information, like hours of operation, special offers, and building identification.