An engineer by profession, John Nazari is famous for his culinary expertise, fusing various cuisines and creating healthy yet delicious meals from scratch. Born in 1970 in Iran, John Nazari migrated to Canada after he finished school to start afresh in the land of dreams. Little did he know back then that his kitchen experiments would lead him to be an entrepreneur and one of the most sought-after content creators of today’s time. While it was not something he had planned a long time ago, his interest in the kitchen was also not new.
Talking about how his interest in cooking developed, John Nazari shared, “In our house, the kitchen was the main hub, so everyone wanted to spend time there just to be together. I used to do all my homework on the kitchen table since I was a kid, so there was natural exposure to food and my mother’s cooking. I used to ask for prep chores, and she would give me herbs to clean up or simple vegetables to chop.” He added, “Then one day, she handed me a small knife and showed me how to clean and cut meat and chicken. The interest turned into a passion when I was a bit older and living on my own, and realized I had to make a choice of either learning to cook and eat well or falling into the trap of eating junk food or dining out all the time.”
To further polish his skills, he took several cooking courses at George Brown College, but for the most part of it he is self-taught. John also has a couple of chefs and television celebrity judges as friends. He not only looked up to them but also learnt from their experiences and expert comments. In fact, the journey of entering the culinary industry was inevitable. Moreover, John Nazari is a host by nature and likes to organize parties at his place. He enjoys the process of planning and executing a multi-course meal for his family and friends. So, whenever he hosted lunches and dinners at home, he would to come up with innovative dishes, fusing Iranian with Continental recipes, etc. and that always got attention from his guests. Their feedback and encouragement motivated him to do more and get better at it.
When it comes to ingredients, he is a staunch supporter of organic food products. He prefers using home-grown ingredients or items grown at farms as they are natural and healthy. He actively seeks businesses with a strong ethical vision, such as being eco-friendly, sustainable, etc. As his social media presence grew, he started promoting such businesses and spreading the word about their vision. “I work with businesses who have fresh and organic products that enhance the taste of everything you use it in. I typically partner with them to showcase their products in the form of posts and stories. I work with them to understand what messages they want to convey to the audience and include any specific wording they want. I try to create a new recipe or content with a unique vibe for the products to attract viewers and encourage my audience to try them out,” John stated.
There is no denying that now people have become more health conscious and prefer eating clean and healthy. However, with so many processed or factory-produced products, you are never sure what you are feeding your body. This may have adverse effects in the long run that will result in various health issues. When your diet is healthy, and you focus on consuming organic products and more greens, you are actually feeding your body the proper nutrients it needs to stay fit.
There is a myth that healthy food is not delicious. But the fact is that it can be as scrumptious as you want it to be. The secret is to have the right spices and recipe in hand. This is where John Nazari comes into play. He is an expert in preparing delicious dishes with healthy ingredients while combining different cuisines to come up with something fresh that will tantalize the taste buds. “I take pride in myself for sticking to fresh ingredients and making it as diverse as I can. My main goal has been to teach my kids that food from all around the world needs to be tried and one cannot stick to just one cuisine for the sake of comfort. I did not raise picky eaters,” John expressed.
With taste in his hands and a drive to try out new things, John Nazari aims to become the main source for local farms, food businesses, and producers to promote their vision and products, spread their word, and continue showcasing all the goodness they bring to our tables. John Nazari is our man if you want to try different cuisines that are delicious yet healthy.