Did you know that corporate video marketing is one of the most effective ways to advertise your product or service?
When businesses start producing video content, they often put too much effort into “selling” something. However, videos that come off as nothing but an advertisement will just get overlooked, doing nothing but making you waste both time and money.
If you start implementing a variety of strategies into your corporate video production plan, you can create effective content that increases conversions. But where do you start? Fortunately, you have several options to choose from.
Read on to learn about 7 tips for great business video marketing!
1. Create Value
One of the most effective business video marketing strategies is to create content that offers value to viewers. When it comes to creating videos for your company, you shouldn’t focus on sales. Instead, you should focus on telling storing that will engage people.
If you look at most of the advertisements that show up on TV and services like YouTube, you’ll see that they revolve around different themes. For example, some advertisements are designed to be funny whereas others put the viewers’ attention on a certain issue.
Creating value will ensure that people watch your videos because they won’t see it as just an advertisement. This will increase the likelihood that people share them, which is free advertising for you.
2. Start Videos Strong
Like anything, your videos must immediately acquire the viewer’s attention. If you can’t manage to create hooks, your videos will not perform well. This is why creating a story is so important.
One of the simplest ways to create a hook is to make an interesting thumbnail. From there, you should start the video with something that makes a viewer want to continue watching. For example, if you’re showing off a product, show it in action within the first few seconds.
3. Target Your Audience
Targeting an audience is something that many businesses struggle with, but many social media platforms give you all the tools you need. If you go to sites like Facebook and Twitter, you can choose the age, location, and gender of people that you’d like to advertise to.
If you plan on posting on your company’s page, you’ll have a harder time targeting your audience. However, you can always pay for promotions so that your target audience visits the post.
4. Don’t Rely on Audio
People regularly put their phone on silent when browsing through social media feeds because things can come up that are too loud for viewers. Keeping this in mind, you should create videos that will catch someone’s attention if they have their sound turned off.
Many businesses are uploading content with subtitles because it can be viewed by anyone. If you include both sound and subtitles, your videos can reach more people and gain more views. Focus on appealing visuals and large subtitles that explain exactly what’s going on in the video for anyone that can’t hear it.
5. Use Calls to Action
Even if your videos aren’t focusing on sales, you must include calls to action (CTA) if you want them to be successful. Having a call to action in your video doesn’t mean you have to shove a product in a viewer’s face. Instead, you can ask them to do something like follow your page, share the video, or leave a comment.
Anything that gets a viewer to engage with your page or videos will help them reach a larger audience. You can experiment with CTAs by including them in different parts of the video. However, leaving a CTA in the middle of the video or the end will prevent people from closing the video because they’ll already be invested.
6. Take Advantage of SEO
Search engine optimization (SEO) is one of the most effective marketing strategies you can use when creating video content. Most video marketing tips revolve around using a variety of marketing strategies, but SEO can guarantee that your videos are seen by more people.
When using SEO, your videos will show up more often when people search for certain things. For example, if you have a video about the best web hosting, people are likely to see it when they search for web hosting options on Google.
7. Work with Influencers
Depending on the audience that you’re trying to attract, you can work with influencers that already have many followers. This is often done by companies that want to engage with younger audiences. Many young people follow influencers on various social media platforms.
You can find an influencer that posts similar things to what you’re offering. If you sell fitness products, you can work with someone that focuses on fitness on their page.
Whenever people see the influencer sponsoring your product or service, they’ll get interested because they’ll think that it’s something their favorite influencer regularly uses.
Make Corporate Video Production a Simple Process
After reading this article, you’re ready to start producing effective videos for your business. Corporate video production can seem like a hard process, but using these video marketing tips will ensure that you find success. All you must do is come up with a plan so that you can make videos that your audience will relate to.
You should start by targeting your audience so that you can make curated content for them. Working with influencers is another great place to start, especially if you have a new business that needs to gain traction. After doing that, you can look into other strategies to help your videos become more popular.
If you don’t have video production equipment, you must look online for some as soon as possible. This will ensure that you can make high-quality content that looks professional and lets viewers know what you’re about.
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