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Hello E-commerce Buddies
Today’s topic is content marketing strategies and trends for 2020. Whether you are new to content marketing or have been already using it, to know the latest trends you need to be up-to-date with content plans and strategies of 2020. Let’s get started!
Introduction
Content Marketing is the way of advertising your products and services through high-quality content, images, videos, and other means in order to drive traffic, attract users, increase sales and make known your product to the target audience. Content Marketing helps to increase the company’s reputation, more visitors, more business, and more visualness in search engines.
Content Marketing Strategies 101
Content Marketing Strategy is a method of building, spreading, maintaining, and altering your content so that the user gets to know a product or services or get information on any specific topic you are sharing. With the best content marketing strategy, you will be able to get more traffic to your store.
Before creating a content marketing strategy, you need to answer the following questions:
- Who is your target audience?
- What type of content will be delivered?
- What standards you will use for your content?
- How will you circulate and maintain your content?
- Where will you distribute your content?
Stages for creating Content Marketing Strategy
Creating a content marketing strategy involves focusing on a few things. So, let us see points for building a content marketing strategy for 2020.
1. Set Your Targets
The first step towards creating a content marketing strategy is fixing your targets. Your business will define your content. This will help you to be more clear about creating your content.
2. Know Your Audience
Research on the audience of your store. Create content to reach the type of user that will be visiting your site. This will help you to create more effective and powerful content that will easily reach your target audience.
3. Create a Content Analysis
Search on what type of content people prefer, which type of content is most liked by the audience, what type of content people usually search for. Knowing this can make your work easy to deliver good content to the target audience.
4. Content Management System
Now, select the medium through which you will manage your content like creating, publishing, and managing. Content Management System is where you will handle your content.
5. Get Content Ideas
You can get content ideas from different sources. The content that is relevant and impressive will help to reach the target audience and can also be preferred by search engines.
6. Circulate And Maintain Your Content
Share your content everywhere on social media to reach your audience. The content that was published in the past needs to be changed timely according to the change in time and information up-gradation.
Types of Content Marketing
Content marketing can be in any form to reach your customers. Following are the types of content marketing:
1. Blogs
Blogs are published on the website regularly in order to attract a new audience. It gives information about a specific topic or answers any question. You might have seen blogs on social media platforms and websites. Usually, blogs are off 1000 to 1200 words.
2. Videos
Videos are well-liked by the audience more than any other type of content marketing. It attracts customers more. It also gives a better user experience and helps them to easily understand the information conveyed.
3. Infographics
Information in the form of charts and graphs can be termed as infographics. It increases the visuality of your content and becomes easy to get the point.
4. Social Media
Sharing your content on different social media platforms helps to reach your audience more effortlessly. Know where your customer spends most of the time. Some of the social media platforms include Facebook, Twitter, Pinterest, Instagram, Reddit, Xing, Tumblr, YouTube, LinkedIn, etc.
5. E-books
E-books are another type of content marketing that provide very large information. They are not frequently posted as blogs. After reading the blog if the user wants more information then they can be redirected to download e-book.
6. Visual Content
Visual content helps to get more attention from users in comparison with text. Visual content can include images, videos, presentations, screenshots, etc. No one likes to read long descriptions instead they go for visuals first.
7. Case Studies
A case study is the content marketing type that helps to get in-depth information on any topic or subject. It helps to engage customers and build their trust.
Top 5 Content Marketing Trends for 2020
Content Marketing has reached the next level in the past few years. About 60% of content marketers write minimum a single piece of content every day. Content Marketing involves less cost compared to other marketing strategies. Most of the businesses have found content marketing very effective to boost sales and drive traffic. Let’s see the trends of Content Marketing for 2020.
1. Video can be effective
According to facts, video help to grow the company’s revenue 49% faster and 79% of customers prefer to watch the video to know about any product or services rather than reading about it. So, videos can be the next trend in Content Marketing in 2020.
Whenever you are launching any product or services, make an impressive video of its features, or how it will work, or what queries it will solve, or where it will be helpful. Video can result in a better understanding of the product or services.
2. Social Media Shares
Statistics say there are 3.725 billion active social media users and people spend 142 minutes a day on social media. With the increase in the use of the internet and digitalization, social media users are rising in a great volume. Thus, sharing content on social media helps to reach more customers. The content that is effective helps reach your followers and share it further.
3. Customer Journey Outline
The journey of every customer is different in your site. Providing content for every stage of the customer’s journey will be helpful to engage them. Some of the customers are buyers while some are visiting for the first time to your site. Hence, framing content in such a way every type of user understands it well and help them to convert into a buyer.
4. Interactive Content Will Drive Traffic
The content that is well organized helps to attract more customers. The use of tables, bullets, images, and differentiating headings with attractive words encourages users to read the content. Do not write long paragraphs instead divide the content with the topics that do not become boring while reading. The content should adhere to the subject and must help to answer the question or inform thoroughly or make a decision.
5. Google Snippets
During your search in google on any topic, it provides a short paragraph on the top and by reading it people are more likely to go to the website for more information if they found it relevant. Those are Google Snippets. Mentioning the difficulty and giving the solution for it, grab the user’s attention and increase your site views.
Conclusion
With the above-mentioned information, we can say that content marketing is a low-cost strategy and is very profitable. If you are already practicing content marketing, update your content with the latest trends and if you have not started with content marketing, what are you waiting for? Go for it soon. Content Marketing is a part of SEO and MageComp provides the best Search Engine Optimization for E-Commerce to rank your website higher on search engine results.
