How the marketing world will change?
The pandemic has changed consumer behavior in all the segments. Most citizens are forced to stay at home, so companies have resorted to digital services to save the customer relations. People’s lives are gradually changing, with everyone having to adapt to the current situation.
Not to lose touch with the customers, many organizations have turned to email marketing. By creating newsletters and other advertising campaigns, they can keep the audience interested in the brand.
The consumption level has slightly decreased. The share of personal purchases dropped by 17 %, and it’s not until 2023 that the complete recovery to the pre-crisis level is expected. Users have drastically changed their priorities: they spend more on simple products and less on luxury.
The clients’ interest in many types of products has significantly increased, making companies adapt to the customers’ needs. The most popular everyday products have become much more affordable. At the same time, there are no problems with delivery – any demanded product will be delivered to anywhere in the world within the shortest possible time. Customers widely use delivery services, since it is much easier to pick up a purchase from the post office or from a courier not far from home than to go shopping.
Offline purchases have become much rarer, boosting the e-commerce volume to its peak in a few months. During the pandemic many companies earned the total profit that is equal to their income for the past few years. To achieve this result, you should use simple marketing strategies. Atompark company will help you – you can find its services on https://www.atompark.com/.
Process of education
Education has also moved online. It required many technologies and tools to have been introduced. Users of online educational services quickly got the principles of solving tasks and getting grades. There was a 120% growth in the number of users. E-learning is now available to everyone:
- school children;
- those who attend supplementary courses.
This makes it possible to overcome the learning and recreation boundaries. School children may do homework when it’s convenient. So do the students. Closed educational institutions weren’t the reason for any decline in academic performance.
Many offices being closed for quarantine is not a reason for firing employees. Many started to work from home, which is also a very convenient way to save jobs. Now, don’t have to spend time commuting – just turn on your PC and get down to important tasks. The ecommerce email marketing enables you to stay up to date with both your company’s and partner organizations’ events.
The number of Zoom users have significantly increased. Many companies hold online conferences. The customers using these teamwork tools have boosted the revenue of companies that provide such services.
Now, everyone can take part in a webinar or other event necessary to improve their professional skills. Numerous training materials make it easy to change the working field if the quarantine caused you too much damage and made the current enterprise close.
Email marketing management make it possible for users to stay active in any company. Regular customers who used to make purchases before the quarantine will easily find information about changes in the organization’s working schedule. Managers can distribute data about new products in the assortment. Newsletters are also a good way to keep relations with your consumers.