Connecting with your customers should be the main priority of all businesses, but this can be difficult if you’re not sure how to reach them. Often, this involves using a range of tactics and can fall under the job description of several teams in your business, with some tasks overlapping.
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Using AI to get the full picture
If you’re struggling to get all the data you need on your customers and where to find them, revops in business from People Ai, can help. With the use of AI, your business can share and use the data gathered from different operations to help connect with customers, source better leads, build stronger relationships with clients and convert clicks into sales.
Using social media
If you know which social media channels your customer base use, you can encourage them to follow you on there. TikTok attracts a younger audience while Twitter can attract attention from people searching hashtags to find tweets and content about their chosen subjects.
Each social media platform has advantages and disadvantages, and each is more commonly used by different groups of people. Although there are always exceptions.
Follow up after a sale
If you’ve already connected with your customers by making a sale, then it’s a good idea to follow up. Give them a reasonable amount of time to use the product and see the benefits. Then there are several things you could do.
You can send an email thanking them for their purchase, then ask them to fill in a quick survey about the product and their experience with your business. This gives you a chance to improve on anything they weren’t happy with and shows you want them to be satisfied with their purchase.
If the customer reacts positively, you could send them an email with other suggestions which might go with their product.
Guest blog on sites they visit
If you’re considering guest blogging to increase awareness of your business, it’s important to consider the blog’s audience. A sports blog wouldn’t be a good fit if you’re a vegan cosmetics company, but if you’re a cosmetics company trying to raise awareness of your waterproof/sports proof makeup, it might work.
Advertise where they’ll see it
Similarly to guest blogging, look for advertising opportunities where your potential customers might see them.
These could be magazines that have articles that talk about health and fitness if you’re selling sports clothing or perhaps advertising biker jackets on a billboard near a motorbike shop.
It’s impossible to reach everyone who might want to buy your product. Non-bikers might want to buy a biker jacket for how it will look, and fitness fanatics might be more concerned with improving their fitness than just reading about it. Sometimes, it’s enough to reach the majority of your customers, then they can reach their friends and family through word of mouth if you make a good enough impression on them.
Reaching your customers can take a little brainstorming, but it doesn’t have to be overly complicated. Getting your business seen in the right places, and delivering high-quality products and providing excellent customer service will help you get noticed.
