Worked all the way through building a website, but no one is visiting? The problem could possibly be less organic search traffic, halting your way to make it to higher-ranking pages.
Recently Google brought about numerous variants to its SERPs with Google Adwords management to get more clicks onto your website. However, there remains a lot in the pot to consider for a win. This means that to attract more clicks, you’ll need to pull through all the tips and tricks. This article will guide you through ways to increase your click-through rates.
Make use of descriptive URLs
Your page URL is among the very few things that appear on your link preview to attract clicks. Descriptive URLs bring you more keyword opportunities to implement within the section, raising the search engine visibility.
Hence, the URL length, path, and categories should be wisely analyzed for better search results. It also works to acquaint your audience that they see at only one product of your range of selection.
Integrate long-tail keywords
Long-tail keywords play a crucial role in every SEO strategy. Get on to researching long-tail keywords and integrate them into your website. Doing this will help you increase the number of relevant queries you rank for.
While at it, search for high volume keywords that’ll be worth your time and investment to optimize for the keyword. And also, for keywords with higher CPCs, that translates to better conversion rates.
Use remarketing audience
Remarketing campaigns allow you to provide the right ads concerning the interests of a specific user. Concerning this, you can choose to tailor a certain ad to the visitor who looked at your product or any service on your website.
Or you can serve visitors who are well-acquainted with your brand or offer some exclusive deals to your existing customers to boost your sales. Know that the more the audience is familiar with your brand, the more they’re likely to click on your ad.
Practice localizing your content
Over the past few years, Google’s preferred method of search has primarily shifted to the mobiles. Now, the context of our searches varies based on the location of our mobile devices.
Hence, if you are to improve your click-through rates, localizing content can be the best approach.
The next thing to follow is registering your business at Google My Business. This puts you on the map every time a person searches for keywords related to your business. Your map location popping up above the search then redirects the user to Google Maps, wherein your operating hours, phone numbers, and location appears. Now that’s an excellent way to fetch potential customers!
Include visuals in your posts
Visual content works as the best marketing strategies to engage and communicate with your audience. As per the social media stats, posts with images record far better responses than those without pictures. And 46 percent of marketers mark photography as an essential asset fetching favorable results.
Thus, include relevant, original visual content to decipher your content. This will not only work to boost the click-through rates but also keep the audience intact throughout for purchase.
Add an effective meta description
Meta tags help potential customers to learn about what they can expect while clicking a link. And adding an effective meta text can greatly influence your click-through rates. Without a meta description, the search engine lures around the keyword query to display the results’ context.
And this might not always be the best that you could’ve presented to fetch higher-click through rates. Therefore, pitch the most you can about your product within these 160 characters. Torch your creative skills to make it catchy to drive clicks.