Digital asset management systems, or DAM, are software that helps businesses find, organize, compile, filter, and use digital assets.
Furthermore, digital asset management tools apply to any software that you use to store and manage your company’s digital media files, read more.
Also, these digital media files could be;
- Articles
- Images
- Whitepapers
- Illustrations
- Infographics
- Webinars
- Filmed interviews
- Promotional videos
- Case studies
- Marketing materials
- Email campaigns
- Creative assets
- Onboarding contents
- Flyers
- Presentations
- etc.
However, all digital asset management platforms are not built equal.
Some DAM tools only have basic features that allow you to organize your assets in folders, while others enable you to use the search and tagging feature to search and find content.
Although, this is just the tip of the iceberg of what a good DAM tool can do for you.
A professional and reliable digital asset management software like Daminion can help you empower the following;
- Collaboration with workflows
- Templates
- Automation
- Version control
- APIS
- Real-time edits
- Supports different file formats
- Etc.
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Choosing the right digital asset management solution
Have you ever been in a situation where you’re struggling to find your company’s digital assets when you need them the most?
Do your colleagues always ask you to show them where a specific digital asset was stored because they couldn’t find it?
Do you spend so much time doing repetitive tasks like renaming, resizing, and converting files to other formats?
There’s more.
Do you often use outdated company-branded materials instead of the newest versions?
If you answered YES to any of the above questions, it means it is high time you took advantage of Daminion’s digital asset management software to move your company ahead.
Interestingly, identifying the problems you can solve with a good DAM tool is one thing. However, choosing the best digital asset management system is another big task.
Here are three essential steps to take before investing in any digital asset management tool.
Step 1 – Understand your objectives and expectations
Are you familiar with the saying that says “he who fails to plan, plans to fail”? That’s why you need to identify your DAM needs against realistic expectations.
You’re already halfway to success if you know the objectives you want to achieve with the digital asset management software.
Furthermore, it would be best if you discuss with the policymakers of your organization to answer the following questions;
How productive is your company, and where do you see it in five to ten years? Do you have growth plans?
It’s possible that you need a system that you can scale up. A system that supports massive growth in users and supports cloud access for third-party agencies.
How many digital assets do you have in your storage?
Once you know the number of files you have in storage and the possibility that the number could double or triple in the future, you can now choose a suitable digital asset management capacity requirement.
What file type do you use in your organization?
You want to ensure that your potential DAM tool will handle all the files future DAM users will likely store within the system.
How many people will have access to the DAM system?
Also, do you want the digital asset management software to offer different access levels to users and restrict access to sensitive company administrative functions and assets?
How will your potential DAM tool integrate with the various software tools that you’ve already set up, so you can get a good return on all your investments?
It would help if you got answers to all these questions to be well prepared for the task ahead.
There’s more
Step 2: Identify the critical digital asset management features that you must have
Not all digital asset management platforms out there offer comprehensive features. Some only the following;
- Keyword search
- Thumbnails
- Version control
- Custom metadata
After you have examined your objectives and expectations, create a list of essential features that will help you and your workforce achieve your goals fast.
Furthermore, do you want a system that offers mobile support and helps you boost messaging and brand consistency?
Do you want a DAM system that not only stores and manages your digital assets but also helps you track and encourages your workforce to create more digital assets?
If you answered yes to all the above questions, you need to leverage Daminion’s digital asset management software. Daminion’s DAM tool offers excellent brand management and mobile support features among other features.
Step 3: Finding the right DAM provider
You need to choose the right DAM system to have a productive DAM experience. Pay attention to the features that your DAM provider is offering to you.
You must build a solid relationship with a DAM provider that can strike a solid balance between customer satisfaction, innovation and transparency.
However, how can one find a vendor with all these qualities?
Go through their case studies to understand how their services work. Alternatively, you can request a free personal demo to test the product before jumping all in.
With that said, let Daminion digital asset management software come to your rescue.
Daminion DAM system software can help your increase your marketing, sales, and design team’s productivity by an impressive 30%.
Daminion’s digital asset management software solution has the following features;
- Multi-platform
- Auto-tagging
- Basic tagging
- Mobile access
- Tag management and Taxonomy
- Geo-tagging
- Custom tags
- Branding
- Granular permissions
- One-click sharing
- Media conversion
- Versioning
- Data security
At Daminion digital asset management solutions, we can help you set up local and cloud storage.
Here are additional Daminion DAM tool features
Duplicate prevention
With Daminion, you can hardly have two of the same files in your storage system.
Daminion stops you from uploading the same file twice. Furthermore, it helps you search, locate, and eliminate any existing duplicate files you already have.
Easy Integrations
You can integrate Daminion with any existing cloud or local DAM solutions you already have, such as Dropbox, Corporate CMS, MS Office, Adobe Creative Suite etc.
The bottom line
Suppose your company uses digital assets to remain relevant and productive in your industry. In that case, it means you need a good digital asset management tool like Daminion to help you store and manage your assets.
Please take advantage of our free and personalized demo to see how Daminion can help secure your assets and make your workforce more productive.