Have you ever wondered why some products come with labels that survive a splash of water while others don’t? Or,

Why do certain labels remain intact even after spending time in the fridge, but others peel off or smudge? 

The answer lies in the choice between waterproof and standard labels, a decision that might seem small but can have a big impact on how your product is perceived and used. Are you trying to decide which type of label is best for your products? 

Whether you’re selling homemade jams that will be refrigerated or garden tools that will be stored in a shed, the right label makes all the difference. 

Waterproof labels are tough and designed to withstand moisture and cold, making them perfect for items that might get wet or cold. On the other hand, standard labels are great for products that stay dry and are kept indoors. 

This guide will help you understand when to use each type of label, considering your product’s practical needs and how you want it to look and feel to customers. 

What Are Waterproof Labels?

Waterproof labels are designed to withstand water, moisture, and other environmental factors, such as humidity, oils, and chemicals. 

Unlike standard labels, waterproof labels maintain their integrity, ensuring that the text or design remains readable and the label stays on the surface it’s applied.

These labels are made from various materials, such as vinyl, polyester, polypropylene, and sometimes specially created synthetic silver metallic labels that do not break down when wet. 

The adhesive used on waterproof labels is also stronger and more resilient than that of standard labels, helping the label stay in place without peeling or weakening over time.

Waterproof labels are ideal for products that require refrigeration, are meant to be used outdoors, or are frequently exposed to conditions where they could get wet, such as beverages, bath and beauty products, outdoor equipment, and cleaning supplies. 

Advantages of Choosing Waterproof Labels

Choosing waterproof labels for your products comes with various advantages. Here are some of the key pros of opting for waterproof labels:

Durability and Longevity: 

Waterproof labels can withstand harsh conditions, including water, humidity, and temperature fluctuations. This durability ensures that your labels stay intact and legible for longer.

Resistance to Smudging and Fading: 

The materials and inks used in waterproof labels can resist smudging and fading, ensuring that the text and graphics remain clear and vibrant.

Enhanced Product Appearance: 

Waterproof labels, such as synthetic silver metallic labels, often have a premium look and feel, contributing to a more attractive product presentation. 

Safety and Compliance: 

For products that require specific handling instructions or ingredient listings, waterproof labels ensure that this vital information remains accessible and readable, regardless of exposure to moisture. 

Cost-Effectiveness in the Long Run: 

Waterproof labels might have a higher initial cost than standard labels, but their durability can lead to cost savings over time. By reducing the need for label replacements due to damage, you can save on both materials and labour.

Overall, waterproof labels offer significant advantages, making them an excellent investment for products exposed to challenging environments or conditions.

What Are Standard Labels?

In contrast to their waterproof counterparts, standard labels are the more conventional variety of labels used on many different products and applications. 

Standard labels are typically made from paper, though non-waterproof synthetic materials can also be used. They’re suitable for products that don’t require exposure to moisture, oils, or extreme environmental conditions. 

They are chosen for their versatility, ease of printing, and cost-effectiveness, making them popular for various packaging, branding, and informational labelling needs.

The adhesive on standard labels is designed for general use, meaning it can securely attach to various surfaces but might not withstand extreme conditions such as water immersion, high humidity, or exposure to chemicals. 

Standard labels are found on a wide range of products, including dry food packaging, clothing, books, and office supplies. 

Advantages of Working With Standard Labels

Standard labels may not hold up well against moisture or harsh environments, unlike their waterproof counterparts, but they offer significant advantages for products stored and used in dry conditions.

Here are some of the advantages of choosing them:

Cost-Effectiveness: 

Standard labels are typically less expensive to produce than waterproof labels. This cost-saving makes them an attractive option for businesses, especially for products that do not require additional protection against water.

Easy to Print and Apply: 

These labels can be easily printed using various printing methods, including inkjet and laser printers. The simplicity of their production and application process makes them suitable for both large-scale manufacturing and small, home-based businesses.

Wide Range of Uses: 

They can be used for many products, including dry goods, office supplies, and items not exposed to harsh environments.

Recyclability: 

Many standard labels, particularly those made from paper, are easier to recycle than their waterproof counterparts, which may contain synthetic materials. 

Easier to Remove: 

For products where the label needs to be removed cleanly, standard labels are often easier to peel off than waterproof labels. This can be advantageous for products where labels are removed for reused or recycled containers.

While standard labels might not provide the same level of protection against moisture as waterproof labels, their benefits make them an ideal choice for many applications where moisture resistance is not the deciding factor. 

How To Choose The Best Label For Your Product?

Finding the best label for your requirements involves understanding your product’s specific needs, branding strategy, and the conditions it will face when it reaches the consumers. 

Here’s a guide to help you make the right choice:

#1 Assess Your Product Needs

• Surrounding Environment: Will your product be exposed to moisture, oils, chemicals, or extreme temperatures? If so, waterproof labels might be necessary. Standard labels would be the best for dry, stable conditions.

• Durability: Consider how long the label needs to last. Products with longer shelf life or those used in rugged conditions may benefit from the durability of waterproof labels.

#2 Evaluate Cost Implications

• Budget Limitations: Waterproof labels are generally more expensive than standard labels. Understand whether the additional cost is within your budget and if it’s justified by the benefits it brings to your product.

#3 Test Before Committing

• Gather Samples: Obtain samples of both waterproof and standard labels. Test them on your product under conditions they’re likely to encounter.

• Use Feedback: Gather feedback from potential users on the label’s performance and appearance if possible.

#4 Consult with a Professional

• Label Manufacturers and Printers: Speak with professionals who can offer insights based on similar products or industry experience. They can provide valuable recommendations tailored to your specific needs.

You can decide by carefully considering these factors, ensuring your product carries the best label.

Final Words – Ideal Fit For Your Requirements

The choice between waterproof and standard labels boils down to understanding your product’s specific needs and how you want to connect with your customers. 

You can find the ideal label by considering factors like your product’s exposure to elements, your branding strategy, and budget constraints. Remember, the right label protects your product and tells your brand’s story, making it crucial to choose wisely.