In the advertising industry, achieving a balance between creativity and profitability often proves challenging. We sat down with Rich Feola, the Founder of the nine-figure agency Solar Exclusive and Ad-visory, and creator of the Residual Exponential Agency Process™, to discuss a common oversight in agency structures that could be hindering growth.
Table of Contents
Pay Attention to Non-Revenue Generating Roles
Feola has observed a critical error prevalent in many agencies: A disproportionate focus on non-revenue generating roles.
“I just spent some time reviewing my email list, and I picked out 10 domains at random and looked at these agencies’ websites,” Feola said. “80% of them are making this mistake.”
The core issue, according to Feola, lies in the composition of the team.
“These agencies have a pretty good sized team, but 70% of their team members or more are not revenue generating team members,” he explained.
This imbalance can stifle an agency’s growth potential, making the leap to seven-figure earnings per year, let alone per month, a challenging feat. Contrasting this with his own agency’s structure, Feola highlighted the effectiveness of his approach.
“70% of my most valuable team members actually generate revenue for my agency,” he said.
This strategic focus on revenue generation has been pivotal in his agency’s exceptional growth.
Read: www.mygkguru.in 2023
Concrete Action
Feola advises agencies to implement a drastic shift, focusing more on revenue-generating roles. He offers a glimpse into his methodology on a special page where he’s willing to spend an hour giving a preview of his Residual Exponential Agency Process™. This patented methodology promises to guide agency owners towards restructuring for seven-figure months and nine-figure years.
Feola’s story underscores the potential within a well-structured agency. He invites those interested to learn the five key steps he took for this massive shift through his free mini-course, where he discusses his path to the first $1M month.
Concluding with an analogy, Feola likened business growth to pushing a boulder off a hill, describing how small, consistent actions can lead to sudden, significant results.
“Your agency business, when utilizing my patented R.E.A.P™ system, works on the same principle as the boulder,” he said.
Feola’s insights offer a fresh perspective on restructuring agency operations for scalability and profitability. His approach not only challenges conventional structures but also provides a roadmap for achieving exponential growth. For agencies striving to reach new heights, Feola’s advice might just be the catalyst needed for transformation.
About Rich Feola and Ad-visory
Rich Feola is the Founder of Ad-visory, Solar Exclusive, and Clean Energy Network. With experience growing Solar Exclusive to $4M per month, he now teaches agencies and done-for-you businesses how to 10x their revenue with his patented R.E.A.P.™ process. If you want to skyrocket your agency with a total transformation under the expert guidance of Rich, visit https://go.ad-visory.com/million-month
