Business Stationery as a Marketing Tool: Why Paper Is Still Important

Hands up if you gave paper no chance of surviving the digital revolution.

You’re not alone. With computers becoming a mainstay in our homes and offices, many people thought paper was on its way out. Add in the voices of environmentalists who are against the cutting down of trees to make paper and you’d be forgiven for thinking it is time for paper to go.

But, alas! Paper is still here and there’s no sign of it going anywhere. In fact, it’s more useful than ever. Business stationery still sells like a hot cake.

In this article, we’re telling you how you can use paper to give your business an advantage.

Flip on!

Paper as a Marketing Tool

At an organizational level, you’ve probably cut down your usage of paper. Maybe you even have a plan to go paperless in the next few years.

For now, though, you certainly use paper to communicate. Perhaps you’re sending out physical invoices to some of your clients. Or you’re always sticking printed memos in the office notice board.

In your office, you probably have sticky notes. In your wallet, there’s a good chance you have a business card.

You can use paper to market your company. When you’re sending out a letter, for instance, printing a letterhead, which includes the logo, is an effective way to let people know about your business.

When was the last time you attended a trade show? Do you remember handing out product brochures? Without paper, you wouldn’t have been able to market your product at the event so effectively.

Just ensure you’re printing your stuff on quality paper. Try out antibacterial Japanese paper if you haven’t. You’ll love the quality.

Paper as Productivity Tool

Ever wondered why people hang sticky notes in their workstations? It’s not like there aren’t digital apps that serve the same purpose as physical sticky notes.

The answer is simple. Paper is the ultimate productivity tool.

There’s nothing quite down like writing down your tasks on a sticky note and crossing them as you go about your day.

When you don’t want to forget something, just write it down on paper. When you’re on the phone with a client and they need to give you some important information, you’ll naturally find yourself pulling out a paper and a pen. Glorious!

Paper as an Information Security Tool

In a digital world where hackers are on the rampage, businesses are looking for more effective ways to protect their information. This usually means spending more on cybersecurity systems.

What if businesses went back to the basics; using paper as the primary medium for information sharing and storage? Back in the day we never used to hear of information security issues, did we?

With paper, you can simply shred it to one billion pieces and the information that was on it would be as good as it never existed.

Paper Is the King of Business Stationery

Paper has its naysayers. And, yes, there are real concerns about the impact of using paper on the environment.

However, in the world of business, paper is your ally. It’s the ultimate piece of business stationery. You can use it as a marketing, productivity, or information security tool. There are many more uses.

Keep reading our blog for more business tips and insights.