Getting noticed as a new business can be a challenge in today’s digital world. There are so many businesses competing for customers that any new company will need to use all tools at their disposal to stand out among the crowd.
If you’re building a new craft business, then here are some of the ways that you can get your business noticed and drive sales.
Get Active On Social Media
Social media can be invaluable for businesses to establish themselves. You could consider creating profiles on all of the major social media sites, as well as some more niche craft and creativity related platforms like Pinterest.
Generate High Quality, Shareable Content
Once you have established yourself on social media, you will need to generate content that your followers will engage with. As a crafter yourself, you will know what kind of content will appeal to your target demographic, and you should mix this with content that shows your business’s personality and ethos.
It may also help to ensure that your image content is Instagram-able. There are plenty of guides online to help you ensure that you create the perfect, shareable images to show your products off in the best way possible.
Word of mouth is one of the best ways to increase sales. Offering rewards to customers who recommend your products to their friends and family can be an excellent way to generate new and returning business. Consider offering a discount or free items with their following order to anyone who recommends your business to a friend or family member that goes on to buy from you.
Make Use Of Paid Marketing
Paid marketing can be an incredibly lucrative way of improving sales – if done correctly. Paid search marketing helps connect customers with your company using keywords that they have searched for previously.
It can be challenging to get the most out of this type of advertising without the proper skills and experience, so it may help to use an eCommerce PPC & Paid Search Agency. CAKE are industry leaders in providing comprehensive eCommerce marketing, ideal for any business looking to grow and flourish.
Run Contests And Giveaways
Contests can be an excellent way to get the word out about your company. For example, you could consider launching a social media contest using a contest winner generator in which the winner gets a free hamper or product for gaining to most likes on an image or video they have made of your product. This has the dual benefit of encouraging user-generated content that will help boost your business’s visibility online.
Give Back To Your Community
Doing good work in your community can help you build an excellent reputation. Your business’s reputation is crucial to securing a loyal, returning customer base. You could consider partnering with a local or national charity and donating some of your profits, products or time to their cause. You could also promote this partnership on your social media platforms and encourage your followers to get involved.