Brian Hutcheson Reveals The Top Five Ways To Retain Your Clients

Regardless of what sphere your business operates in, obtaining clients – people willing to utilize your services – is a pivotal aspect of instigating relationships and generating revenue. People, however, are constantly changing beings who live in an evolving world, more so in the 21st Century than ever. As a result, there is a key aspect of development that business owners frequently overlook: client retention.

Generating initial interest is one challenge, but maintaining that interest in a broad group of people over a significant period of time is another entirely. Of course, there are some avenues of commerce where this matters less, such as in the one-off sale of expensive cars. But, without a doubt, one of the most recurring and profound concerns in an individual’s life is their health, which means client retention is nowhere more relevant than in the healthcare sector. Dr. Brian Hutcheson, by extension, is well placed to spread his knowledge on the things that keep happy clients coming back to his clinic.

By way of introduction, Dr. Brian Hutcheson is the incumbent Director of the Dynamic Orthoneurologic Correction program at Caring Medical in Florida. A dedicated medical professional, Hutcheson is credited with bringing chiropractic care into community health centers and refining the use of videofluoroscopy as a valuable diagnostic tool. Today, his focus is on providing regular, informed content to interested people to improve their wellbeing and accelerate recovery. Brian’s commitment to engagement with his clients makes him a highly respected business leader and voice in the medical community.

Empowering Your Clients

“We set our clients up for success in every way; we don’t just talk to them quickly. In a doctor’s visit, people are overwhelmed. They’re thinking about all the things that are going on. And, because they’re not doctors, a lot of it goes over their heads. Instead, we empower our clients with the information they need to take their life into their own hands.”

Empowerment is a critical aspect of Brian’s client retention strategy because it pertains to his idea of how medical treatment should be but applies to all areas of business. By providing patients with valuable insight – whether that be technique, lifestyle advice, or knowledge – Brian can bridge the gap between educated medical professionals and ordinary people. Health and wellbeing ultimately lie with the client, who feels they are getting a service that covers every minute of their day.

Following Up

The service Brian and Caring Medical provide equips clients with the tools to come out of every consultation with their health in their hands. But that doesn’t mean that their client care ethos begins and ends with his scheduled in-person appointments.

“Our team is always keen to check in with clients after they receive treatment. We call them a couple of days later to keep tabs on their progress and provide access to our informative emails. They may still have to come back in person on occasion, but it means, especially for those who are traveling from afar, that they have access to care 24/7.”

Personalized Video Products

Many are guilty of relying on an armchair diagnostic to self-identify a suspected medical condition in the internet age. It’s a practice that has become commonplace to avoid bills, relieve pressure on medical services, and, inevitably, for convenience. But what if expertise was not only provided in an accessible visual format but was tailored to an individual’s situation?

“We film a video of exactly how the client wears that weight, how they do that homework on how to rehabilitate their neck curve, and we send it to them directly,” Brian illustrates.

Despite its growing age as a global phenomenon, visual media may still be underutilized in various business sectors.

Continuity Of Care

“We communicate with local doctors to set up calls with our clients. That ensures that the client’s care and our understanding of their issue go beyond their meeting with us. They get our total undivided attention until they have been put on the right path.”

When an individual is paying an expert to resolve an issue as sensitive as health, having a lasting awareness of the problem becomes indispensable to retaining the client’s trust and custom.

Transparency

If a growing number of informed professionals were more transparent, their clients could find it easier to connect with them on a human level. As a result, the client is less likely to sever that connection and go elsewhere.

“Something as complex as health is never cut and dry. We are brutally honest with clients about what we know and what we don’t know. I think people appreciate humility and honesty when we tell them what we still have to figure out.”