Body Measurement Application: How The Tech Is Transforming Industry?

How many customers leave your business without purchasing anything? How many of those do return items that do not meet their size, fit, or appearance expectations? And how much money do you squander each year on oversampling and overproduction while still failing to fulfill your consumers’ needs?

To address these issues, leading fashion brands are turning to artificial intelligence-powered body measuring technology. Customers may collect their body characteristics without the need for a tailor or tape measure, and the data can be used to deploy experience-enhancing technologies like online sizing advice and virtual try-on technology.

Why Invest In A Body Measurement App?

The average clothes e-commerce conversion rate is currently 1.8 percent, which means that just one out of every 50 people who visit your shop makes a purchase. One-third of them will be returned, with poor fit or style being the most typical reason for returns. Not to forget, the return rates are high too!

Businesses may collect personalized data using a body measurement app for clothing size to give personalized experiences like customized size suggestions. Customers are considerably less likely to return undesirable purchases as a consequence of receiving products they adore in sizes that fit their bodies. Customers will be less hesitant to make future purchases if they have more faith that their items will fit.

Businesses may improve future product creation, planning, and distribution based on the body shapes and sizes of their client base, and manufacture items that are less likely to end up on discount racks or in landfills, thanks to an abundance of body data. Customers get items that are suited to their bodies, while companies get fewer apparel return rates and waste.

Here’s How Body Measurement Applications Are Of Great Help

Because the recent developments in the garment sector are certainly here to stay, a contactless alternative for getting the correct size advice is the way to go in the future.

While this is true in today’s circumstance for a contactless size advice option, it also holds true for clients who are accustomed to convenience and decreased patience, particularly when purchasing a product.

Here are some of the reasons why we believe a body measuring software is critical for any ecommerce clothes store:

1. It’s relevant and vital in a world where contactless purchases are the norm.
2. The sizing solution allows you to measure and propose appropriate sizes in a tidy and simple manner.
3. It does away with the requirement for trial wear.
4. The time it takes to have a physical measurement, as well as the time it takes to receive your tailored clothing, is drastically reduced.
5. You may provide your consumers the assurance that they can pick a different brand without second-guessing the size difference.
6. This technology also has the added benefit of delivering a size suggestion that is available across all brands that have utilized the same solution, all while maintaining 100 percent data security.

Conclusion

A body measurement app is the need of the hour for businesses of all shapes and sizes! If you haven’t already, it’s time to start investing in some of these futuristic apps already. All the best!