Blogging has been well-established as a very effective way of communicating the brand message and building credibility and reputation. Even if you are blogging for someone else as a guest blogger, there are some very tangible benefits that you should not ignore, especially in the matter of building your personal brand. A quick rundown of how guest blogging is good for establishing your personal brand:
Gets More Traffic to Your Website
There can be multiple objectives for writing a guest blog. The principal ones are sharing an opinion or an expert viewpoint as well as generating traffic to the website of the blogger, where visitors can be exposed to various conversion opportunities right from subscribing to an email newsletter to outright sales of products and services. While the quality of the article and the value it adds to the reader are the prime pivots for enhancing the credibility and reputation of the blogger, the quality of the landing page, the compulsion of the CTA, etc. are the main factors influencing the volume of conversions. According to https://www.searchenginejournal.com, content that addresses the concerns of readers tend to find more resonance.
Personal Network Expansion
Guest blogging in its simplest form is a very good example of influencer marketing. Some websites not only accept a finance guest post very willingly but work to establish a community of contributors with diverse skills and domain expertise. There are examples where the website even sets up a separate forum or an email conversation thread that facilitates contributors to interact between themselves on various subjects of interest. The interaction also encourages authors to get together to write collaborative posts. As a guest writer, you can always seek opportunities to engage with influencers; sometimes it may be in the form of interview opportunities while at other times, you may even get a chance to cross-promote each other.
Be More Visible on Social Media
Most of the blogs encourage the content to be shared by including social media buttons on the blog post. This means that if your blog post is informative and has struck the right chords with the target audience, you should automatically find it getting shared on various social media that will assist you to establish your reputation as a writer of note on a particular subject. Of course, you can encourage shares by ensuring you include content that is inclined to be shared more like infographics that typically generates three times the engagement of other types of content. The social media shares your blog post gets can also help you to get more social media followers as your credibility and authority get a boost when your posts are published by a reputed blog.
Regardless of whether you get any money for guest posting, most blog sites will allow you to insert one link to your site. Even a single link or a brand mention can help a lot with SEO to make your content more visible in search engine results. At the end of the day, guest blogging helps you not only to share your expertise with your readers but also to establish your authority in the niche you occupy.