Billions of Blinds, Zero Innovation, Until Now

Every home, office, and hotel room has them — window shades, blinds, and curtains that haven’t changed in decades.

Meanwhile, the rest of the home got smarter.

Google turned thermostats into intelligent energy hubs with Nest.
Amazon transformed doorbells into security systems with Ring.
Apple is now joining the race with Face ID–powered smart locks, and smart home display hubs, while LG recently acquired Homey to unify its entire ThinQ ecosystem of appliances under one connected platform.

Smart speakers, smart lights, smart locks — all getting attention.
But one everyday object, found in every single room, has been left behind.

Window coverings.

That’s where RYSE steps in — a technology startup leading the charge to modernize how we interact with our blinds, shades, and curtains through elegant automation.

The Missing Link in the Smart Home

RYSE is tackling the one category that Big Tech has overlooked: automated shades and blinds. Their patented devices motorize existing window coverings — no expensive replacements or electricians required.

It’s a simple, plug-and-play approach that makes window blinds automation accessible to everyone, from condo dwellers to hotel operators.

Here’s how the product line breaks down:

• RYSE SmartShade – Attaches to any beaded-chain shade (roller or vertical) and motorizes it in under 10 minutes.
• RYSE SmartCurtain – Turns standard rod curtains into automated curtains with whisper-quiet performance and year-long battery life.
• RYSE SmartBlinds – Newly announced blinds controller that automates the tilting of wand-operated blinds — one of the most common styles in North America.

Each product connects seamlessly with Alexa, Google Home, and Apple HomeKit, integrating directly into the broader smart home ecosystem dominated by tech giants.

Why Automated Shades Matter

Automated shades, blinds, and curtains are more than just convenient — they solve real, everyday problems.

• Privacy: Automatically close at night for instant comfort and security.
• Wake Up Naturally: Open to morning sunlight instead of a blaring alarm, improving your sleep cycle and energy levels.
• Hard-to-Reach Windows: Perfect for tall or heavy shades that are difficult to lift manually.
• Energy Efficiency: Keep heat out during summer days and retain warmth during winter, cutting HVAC use by up to 20%.
• Accessibility: A game-changer for seniors or those with mobility issues who struggle to open or close shades daily.

From apartments to hotels, these features translate into real-world comfort and tangible savings.

Simple Setup, Smarter Control

What sets RYSE apart is how intuitive the experience is. Installation takes minutes, and control is effortless.

You can adjust your automated shades or automated blinds in multiple ways:

• Scheduling: Users can set automated schedules — like opening shades at sunrise or closing them at sunset.
• Voice Commands: Integrated with Alexa, Google Home, and Apple HomeKit, just say “Alexa, close the shades” or “Hey Siri, open the curtains.”
• App Control: Use the RYSE app to control individual shades or group multiple devices together.
• Remote Control: Manage up to 10 devices with the RYSE remote.
• Smart Button: A compact wall or table button that connects to 4 devices for instant manual control.

Whether you’re across the room or away from home, your shades respond instantly.

Designed for Every Space

RYSE’s products don’t just fit homes — they’re designed for offices, hotels, and multi-family buildings too. In the hospitality industry, automated curtains are becoming standard for improving guest sleep, reducing energy waste, and creating luxurious, personalized experiences.

Commercial property owners can automate lighting and temperature control through shading, cutting costs while adding comfort and modern appeal to their spaces.

And for renters or homeowners, the retrofit design means you can take the device with you when you move — a key advantage over hardwired systems.

A Growing Market — and a Massive Gap

The global smart home market is expected to surpass $150 billion in 2024. Google, Amazon, Apple, and LG are battling to dominate every corner of that space — from climate control to security to appliances.

But no one owns the smart shades category yet.

That’s where RYSE fits in — solving a real problem Big Tech has ignored and owning a category ready to explode.

The company already has:

• Products in 100+ Best Buy stores across North America
• 10 issued patents protecting its technology
• Over $12 million in revenue
• 200% year-over-year growth

With traction like that, it’s easy to imagine how RYSE could follow in the footsteps of Ring or Nest — two once-small startups that turned overlooked household items into billion-dollar product lines.

The Investment Opportunity

RYSE is currently raising capital at $2.25 per share. The offering includes bonus share tiers for larger investments, giving early backers added upside.

In a market where Big Tech companies are rapidly acquiring emerging innovators, RYSE sits in a sweet spot: proven traction, a clear product roadmap, and ownership of an unclaimed category that connects directly into every major ecosystem.

Smart thermostats have Nest.
Smart doorbells have Ring.
Smart window shades now have RYSE.

Learn more or invest directly at invest.helloryse.com