Parallax effect in web design is something that has started to gain traction in recent years. If used correctly, this technique can greatly improve your interfaces and enable you to create seamless navigation. If used incorrectly, your page will look like a dump with a bunch of randomly moving elements. If you are going to use parallax scrolling in your next web project, check out our selection today first. The essence of the method is very simple: with parallax scrolling, different layers of content move at different speeds during scrolling. For example, the background might move slower than the main page. This site design surprises users and attracts their attention. Sometimes, due to such a solution, it is possible to increase traffic to the site. However, the increase in traffic will be short-lived.
Here are some of the most impressive parallax website examples for you to get inspired for your own designs. In recent years, parallax scrolling has been increasingly used in web design. This approach has grown in popularity since Nike redesigned its website to use this idea. Below in the selection you can see this example.
A WordPress portfolio template that uses the parallax effect in the banner on the home page to draw attention to the key message of the site.
Scroll down the page and enjoy product photos in all their glory, from all angles.
Even though the background image is in place, all other elements move, creating a very interesting effect. Of course, not all elements are moved, but the effect is unsurpassed.
And the crisp layout and fresh palette of inspiring images keep you healthy in this example of industrial website.
Parallax scrolling is popular not because it can be used to attract users. This method of website design is being promoted today by web designers who really liked the depth of the background created by the effect. Webmasters and SEOs have not fully decided how useful such scrolling can be. Some of them are even convinced that it negatively affects seo. Is it so?
Parallax scrolling: pros and cons
Parallax scrolling can have a negative impact on website promotion, but only in certain cases. For example, many designers design endless pages in this way. The disadvantages of pages with infinite scrolling have already been discussed. Such pages can load poorly and be just as poorly indexed. Search bots just don’t always index this lengthy content. You can fix the flaw here by working with jQuery. You can create a unique URL for each article. Then the site will not have one page optimized for dozens of keywords. Although the text output will be performed in the same way as before.
Some designers do parallax scrolling on a site that has a common design. That is, it has regular pages optimized for specific search queries. Such a resource on each of the pages has the inclusion of a code that provides parallax scrolling. This method of website design looks less creative than infinite scrolling pages, but at the same time the site is provided with competent and complete indexing. The only problem a resource owner may encounter is slow page loading. It is the parallax scrolling code that affects the loading speed. If the site has other scripts, as well as multimedia, then all this will greatly damage the SEO.
The problem can be solved very simply. First, you need to make sure to lighten the content on the pages. Pictures can be made smaller, and some video formats can be removed altogether. Secondly, some webmasters have solved this problem by installing parallax scrolling code on individual pages of the site. For example, the home page may have such a design on a resource.