The biggest reason why custom eyelash boxes have become so popular is because of the value they add to your lashes. Your goal should be to find the best eyelash boxes for your product if you want to stand out. Nothing is more critical for a lash brand than keeping its reputation in check. In a reputation-driven industry such as fashion and self-care, you have to get the packaging of your brand right the first time. Whether you are launching a brand-new lash range or rebranding your existing products, your goal should be to find the best possible eyelash box to manage your brand’s reputation.
Designing and customizing your product’s container is not something you can often do. Making changes to your lash box after short intervals will only leave your customers confused, and you won’t be able to create a unique brand image unless you stick with a good lash box design. But how exactly can you find the best custom eyelash box for your brand? That is a question that many cosmetics companies ask when struggling to find the perfect balance between the brand’s identity and packaging. If you have been wondering the same thing, you are at the right spot, and we suggest you keep reading to find out how to find the best custom eyelash boxes.
Make Sure the Packaging Falls Within Your Budget
The ideal packaging for your product falls within your packaging budget. New brands that are just starting have limited finance. Even established companies have difficulty raising enough funding to go with the most expensive material and accessories for their brand’s packaging. So the next best thing would be to do some research and make sure all of your lash box’s specifications are within your budget. Remember that an expensive lash box doesn’t necessarily mean the best. As long as you make use of the best available options available within your finances, you can get excellent results in the form of beautiful and functional product boxes.
You wouldn’t want to blow all your budget on designing your lash boxes and end up with little to no money for your product. Packaging companies offer lash manufacturers an option to get the most value in quality packaging within their budget.
Sustainable Packaging That Protects the Environment
Modern packaging is not just meant for the customers and brands. It is also essential for modern packaging to sustain the environment while benefiting the companies and consumers alike. The best packaging for a lash business ensures that it protects the product and the environment. Not to mention sustainable packaging will act as a way to tell environmentally conscious consumers that you care about the planet as much as they do. But how does sustainable packaging benefit your brand financially? The answer to this question is simple: most eco-friendly packaging is lightweight and can significantly reduce the shipping cost. Transport is a significant concern when your business model involves shipping your products over long distances.
Sustainable packaging is made using lighter materials, so when you send your product in eco-friendly custom eyelash boxes, the amount of space and fuel they consume is automatically reduced. As a result, you have to pay less to ship the same number of packages over long distances due to space and fuel savings.
Ideal Lash Boxes Are Easily Recognizable
There is simply too much competition in the cosmetic industry, and eyelash manufacturers are no stranger to it, which means they will have to do whatever it takes to stand out. The easiest way to make your brand stand out is to ensure it is easily distinguishable from packaging being used by other companies. Your ideal lash box should be unique and shouldn’t feel like it is a rip off of an existing container in the market. At the same time, it should be as close to your brand’s design language as possible.
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The benefit of easily recognizable packaging is that it acts as an easy-to-remember marker for your customers when they are in the store or browsing online to buy new lashes. When you use your brand’s design language right on the box, customers don’t have to spend a lot of time and effort looking for your specific product. Designing a lash box and coming up with printable graphics is easier than you think. Most businesses believe they have to put in a lot of effort in making a unique lash box for their business. However, the truth is that you can work with packaging manufacturers and use their expert designers to create packaging that will make your brand easily recognizable.
Ideal Packaging Should Fit Your Product Perfectly
Getting the dimensions correct is essential when designing your product’s packaging. Lashes are fragile, and there is no denying that they can get easily damaged if they are not packaged in the correct sized packaging. Ideal packaging is designed around the lashes themselves. As a lash manufacturer, you may be manufacturing a variety of lashes. Unless you have the right-sized packaging for the different types of lashes you offer, you run the risk of damaging your product. Ideally, your lashes shouldn’t be packaged too tightly in the lash box, and they also shouldn’t be placed loosely.
The right packaging size will be based on the size and shape of the lash itself instead of being a standard box designed for mass packaging.
You will not get good results from using ill-fitting packaging because you can not only damage your lashes if the box is not the right size, but the customers perceive it as a sign of low quality. Believe it or not, people care about how the packaging fits the product. So if you aren’t paying attention to the dimensions of your product’s container, you may lose loyal buyers in the process.
Luckily building the right-sized lash boxes isn’t as difficult as you think. Modern design techniques make it easy to create containers that are just the right fit for your product. You can also test the boxes by packing your product before selling it. Using the right-sized packaging reduces the risk of damage to your product since it won’t be moving around or be crushed by the container.
Example: Standard Sizing of a Lash box holding one product and multiple eyelashes:
A single lash box can be anywhere between 4.2 to 4.4 inches in length and 1.9 to 2.3 inches in width, and 0.5 to 1 inch in depth(height). If you want a box that handles ten, the dimensions can vary between 8 to 9 inches in length and 9 to 10.5 inches in width and 0.5 to 1 inch in depth (height). The size depends on the quantity and make of the eyelashes, and we suggest that you discuss sizing options with your packaging partner for expert advice.
User-Friendly Lash Boxes Make The Customers Happy
At the end of the day, the goal of every business is to make the customers happy with their offerings, which is also true for lash manufacturers. A well-designed custom lash box has the design and styling built around the customer’s needs. You can never give too much value to your customers, and a custom lash box magnifies the value being provided to customers tenfold. By making your lash box easy to open, reseal, convenient to carry and elegant to look at, you can use a custom lash box to make the customers happier with their purchase.