The one thing that most of the businesses present on the online platform focuses on is using content in the right way. All the websites that have been able to make the most of their content strategy have been able to fuel their ranking. But with opportunities, challenges come as an add-on and when it comes to content, the two biggest problems faced by business owners are:
* Lacking the amount of content required for their website
* Limited reach of content for achieving their goal
It’s true that an impeccable SEO strategy can increase the traffic on your website but it shouldn’t be your only strategy and this is where content syndication comes into the picture. The content syndication definition is very simple.
Syndication of content is the republishing of content already present on the online platform in order to grow reach, increase traffic, and build high-quality links. Because of the wide array of benefits offered by content syndication, businesses are flocking to this strategy without any doubt. But just like all other online practices, even content syndication practices keeps on evolving. So, which type of content syndication practice will work for your business in 2020? Keep reading to stay illuminated.
Find the Right Publishing Partner
If you are a writer and not satisfied with the reach of the platform where you are writing then the first step that you will need to take for syndication of content will be to find an impeccable outlet for publishing your content so that it can reach a larger audience. There are many outlets out there that will be ready to publish your content and enhance your reach.
Even in B2B content syndication strategy, finding the right publishing partner is crucial. Websites like Themecircle offer a sortable list of outlets looking for quality guest blogging. But while contacting such publishing partners, you will have to make sure, in your pitch that you are looking for content syndication partnership, not for any type of regular guest blogging.
Syndicate Content on Multiple Platforms
You should never be in the misconception that content syndication definition tells you only about publishing on other’s website. There are tons of different platforms where you can explore for an overall content distribution strategy. Some of these platforms are:
- Linkedin– On this professional platform, you can easily share your expertise and make the most of your existing reach. This platform distributes all the content that you share.
- Medium- It is an online publishing platform where all the content is collected and sent as a personalized recommendation to all its subscribers.
- Quora- This is another good place to share all your content. Start by searching topics related to your industry and answer them by using excerpts from your own content.
- Reddit- This platform is known as the front page of the internet where people discuss what they like. You can use this platform as an uncensored version of the popular platform Quora.
Create a perfectly tailored pitch for different websites
Most of the B2B content syndication platforms that you will reach will be very picky. Some of the popular content syndication platforms receive hundreds of requests every day and this is why you will need to use your best content for the pitch so that you can easily stand out from the crowd. Go through the guideline of the website and customize your pitch according to their guidelines.
Submit on the website that allows you to point to the original source of the syndicated content
There is also a risk associated with B2B content syndication and that is another website ranking higher and being credited for the work being done by you. In order to deal with this type of risk related to the syndication of content, you will need to make an agreement with the website where you are posting your content that they include rel=canonical tag that will point to the pristine source of the syndicated content. In addition to this, you can Nolndex tag in order so that you can avoid the syndicated content to get indexed.
Make sure to look for an economical, result-oriented, and reliable content syndication service provider without any second thoughts. With the help of their fruitful content syndication services provided, you will be able to present the right content to the right people at the right time. In addition to this, you can also rely on their accurate, validated, and GDPR ready database of million decision-makers that are spread across globally.
