Large format (or wide-format) printing involves specialized services that accommodate large prints. These images range from 18” to 120” wide – anything bigger than that is called grand format. This technology is typically used for banners, wallpapers, trade show graphics, and non-paint murals.

Using large format printing services in Vancouver has transformed the way companies communicate. It allows for document scanning and displaying orders on-premise, reducing the chance of errors and ensuring that projects stay on track. Also, large format printers can work with different materials, making them perfect for outdoor and indoor advertising.

Variety of Uses

Large format printing became an essential part of promotional activities for most businesses. The ability to poster something on a large area makes this method perfect for displays of banners, posters, and other materials. It also became a necessity in signage, exhibitions, and trade shows.

Besides advertising, large prints are also great for building signage and procedural signs. If you can’t make them in-house, you can order them from print shops specializing in this type of printing. They can handle any size of posters and customize them for any occasion.

Large prints are perfect for announcing grand openings or corporate events. They can even be used to produce wraps for utility boxes. You can create your own custom design or use an existing template to create a print for your needs.

High-Impact Advertising

Combining online and offline marketing methods is the key to creating a high-impact advertising strategy. The latter involves displaying ads, messages, and announcements in large formats as an effective method of outdoor advertising for your business. Plus, it has the added benefit of being inexpensive.

You can display your message on a large canvas and in a high-traffic location. It will spread like wildfire. The large size makes these posters easier to get noticed and attract attention. You can come up with any design and print on a wide range of materials. That allows you to get unique results that are both attractive and effective.

On-Demand Printing

Many companies use multi-page documents throughout the year, and storing and handling these to use at some point in future can become a hassle. Nowadays, you can keep your files online and send them for printing in a matter of minutes. You’ll also get your materials fast.

Back in the day, using office printers was usually a mess. Your order could be done only if you need a certain amount of prints. Also, these devices could handle only smaller rolls of paper. You can learn more about the history of printers here.

Modern large-format devices can use bigger rolls of printing materials, which significantly increases the number of possibilities for printed pieces. You can now print the exact amount you need, reducing costs and the advertising material overproduction.

Cost-effectiveness

Investing in specialized wide-format printers can be a high and unnecessary cost for most businesses. Instead, work with printing companies that offer customized services with great speed and efficiency and at affordable prices.

Outsourcing these services can help businesses in Vancouver keep costs down and focus on growth instead of handling large printing jobs. So when printing on-demand, be clear with your requirements. Consider the size, quality, and durability of the material used. It should have it all to display your message without unnecessary print surpluses.

Durability

You can choose to have your large format printing done on tiles, plastic, or canvas, which are durable and long-lasting. These materials can withstand the weather and stay as good as new for a long time. They are ideal for outdoor advertising and other applications where sturdiness is a must.

Billboards and posters can withstand long-term exposure to the elements thanks to their sturdy materials. These prints can also be UV-resistant to ensure colour consistency and accuracy of logos and signs. That helps businesses build brand recognition and trust among the audience.

Find out more on the materials used in wide-format printing below:

https://blog.ironmarkusa.com/different-printing-materials

Because of its wide range of applications, large format printing is an excellent tool for any business. It’s a cost-effective way to promote a business without many resources. Besides, this technology helps your Vancouver company stand out with an eye-catching display that attracts attention.