Chatbots have become a very important aspect of every business these days. A business can not expect to run and grow without having proper customer support. We have seen in the past businesses losing out on customers and clients owing to their weak customer support and slow response rate. Any good company has to have an excellent network of people who answer customer-related queries and help customers in deciding what’s good for them.
We all know that startups are relatively smaller companies that are still looking to grow and find their customer base. Now, we all know that the product you sell is the most important issue here. If the quality of the product is of a good standard then only destiny can stop you from growing.
But then if you want to grow quickly then you have to be known to provide good customer care. This is where chatbots come into the picture.
A chatbot not only enables you to stay in touch with the customers but also to send out advertisements for your company. Other than that, there are numerous benefits of chatbots that we have discussed later in the article. So, let’s dive right in!
What is a Chatbot?
“A chatbot is artificial intelligence (AI) software that can simulate a conversation (or a chat) with a user in natural language through messaging applications, websites, mobile apps or through the telephone,” as per expert.ai.
Why are chatbots important? A chatbot is often described as one of the most advanced and promising expressions of interaction between humans and machines. However, from a technological point of view, a chatbot only represents the natural evolution of a Question-Answering system leveraging Natural Language Processing (NLP). Formulating responses to questions in natural language is one of the most typical examples of Natural Language Processing applied in various enterprises’ end-use applications.
Chatbots and Startups
Chatbots play a very vital role if your business is a startup. As startups are relatively small when it comes to the workforce, chatbots will enable you to use your human resource for some other pressing purpose. Chatbots can be easily programmed and you can control them as you like.
Also, chatbots don’t need to rest. They enable you to have a 24/7 presence which is really important for any small business looking to grow. We all know that startups have limited liquidity and it becomes very expensive to pay so many people to handle calls of the customers. Chatbots help you save a lot of money by acting as a human representative and taking on jobs that don’t require a workforce. As they never take a vacation, you can be assured that your customers get good service even when the hours are odd.
Chatbots have now become a template-like feature of every brand’s customer support. Having a chatbot helps assure the customer that the business you are doing is serious and also helps create a positive impression upon the mind of the customers.
So, we can clearly see that chatbots have nothing but positive impact on a startup and helps in ways stated above.