Creating your first webinar will come with two options for you to pick from.
- Using a live webinar.
- Using an automated webinar.
If you picked using an automated webinar right off the bat, then you’re certainly not alone.
After all, there’s nothing better than having your sales message run at all times during the day.
To make things even better, you don’t even have to present during these automated events.
There’s certainly a lot of pros when it comes to creating and running automated webinars.
But what about the cons?
Be sure to keep reading on for all of the helpful information.
The Pros Of Automated Webinars
You’ll be delighted to know that there are many more pros than cons.
Let’s start with one of the biggest pros and then continue on with why automated webinars rock.
Automated Webinar Software Pays For Itself
This is usually an objection when it comes to many other available software tools.
I’m sure that you’ve heard this before, or maybe you’ve said it yourself.
This is too expensive.
It’s hard to even justify saying those words when it comes to automated webinar software.
The reason for this is because webinars help you sell your higher ticket products and offers.
Sometimes it only takes one sale for the webinar software to pay for itself, like EverWebinar.
EverWebinar’s first pricing plan is only 3 payments of $199 per year, and you can cover that fee with two or maybe even only one sale from your automated webinar.
This is a benefit that is often overlooked, and that’s why it needed to be addressed first.
Automated Webinars Save You Tremendous Amounts Of Time
I want you to think of this comparison very quickly.
- Running an automated webinar every two hours, every day.
- Running a live webinar every two hours, every day.
It’s just about impossible to do, given the fact that you would need time to eat, sleep, rest, and whatever else you have planned during your day.
This is where automated webinars come in and save the day, as they allow you to save a tremendous amount of time. This is simply for the fact that you don’t have to personally run the webinars — that’s what an automated software tool is for.
Automated Webinars Can Reach Anyone In The World At Any Time
This goes hand-in-hand with the previous pro, but it’s also something important to note.
Just think of the difficulty that you’d have trying to run webinars for people who live in other countries, very far away from you. Many times, when you are sleeping, they are awake (and vice versa).
Automated webinars solve that problem.
- Automated webinars can reach anyone in the world.
- Automated webinars can run at any time that you want.
And once again, you don’t have to be there in order to make sales, which leads to the last pro.
Automated Webinars Can Help Generate A Significant Income
Remember how we talked about automated webinars being able to easily pay the price of the software?
Not only can it do that, but it can also allow you to generate a significant amount of money.
In fact, there are many marketers running automated webinars around the clock that help sell their products, services, and offers, which a very significant price tag.
Here are a few popular examples of the prices that you can command by using automated webinars.
There are even some marketers who send their audience to an application form, where they sell their services for $10,000 and even much higher. How much would it help you out to start making bigger sales like that?
That’s the power of webinars, especially when you start automating them
So there’s always going to be pros and cons, so let’s flip the script for now.
The Cons Of Automated Webinars
Have no fear, as there aren’t too many cons when it comes to automated webinars.
Let’s start with the biggest one first — so don’t say that I didn’t warn you.
Automated Webinars Don’t Convert As Well
I don’t mean to be the bearer of bad news, but this also needs to be stated again.
Automated webinars don’t convert as well when being compared to live webinars.
There are a few reasons for this.
- You can’t address your audience live.
- You can’t counter any objections live as well.
- This also means that there is no live frequently asked questions section.
The fact of the matter is that live webinars allow you to engage with your audience.
If they have any problems, you can help them out and push them towards buying.
While you can do this with automated webinars, it’s not going to be perfect.
Automated Webinars Require Much More Work Upfront
Did you think that creating your first automated webinar was going to be a walk in the park? Think again!
Automated webinars require a ton of work in order for them to flow perfectly and make sales.
Just think about all of the automated comments that you need to edit.
Some you will need to delete, and some you will need to insert as specific times.
Plus, there is the process of tweaking your webinar which means re-recording it and doing it again. It’s a lot of work upfront, but it is certainly worth it.
There are way more pros than cons when it comes to automated webinars.
Don’t let any type of hard work stop you from running automated webinars though.
All it takes is one highly-optimized webinar in order for you to see tremendous success.